Micro-Blog marketing of several major skills and difficulties to teach you how to play Weibo

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Now the popularity of Weibo is no less than QQ, because a lot of people can not play QQ, but not enough to play Weibo, because microblogging allows us to instantly interact with a lot of people, many people can focus on you, become your fans or listeners, in other words, Weibo is a network of news media, You can post a lot of information on it and share it with your audience! Since Weibo has this function, then the use of micro-blog to carry out network marketing nature can achieve very good results! But many people in the network marketing process does not feel that the effect is very good, and even have a lot of problems, below we will sum up these problems!

1: How to increase the speed of the fans or the audience

After the general microblogging has just opened, your fan volume is very small, unless you are a celebrity, but Weibo has no fans or listeners, so what is your promotion on Weibo? No one to see that you also just closed the door to enjoy at home, there is no promotion effect! So increasing the number of fans in the early stage is a very big difficulty, We can use the following four ways to break through!

One is to require micro-blog personal data must be complete, to have an open mind to do micro Bo, only sincere to others, others will be willing to see your microblog! Second, in the content of micro-blog to know how to write attractive things, for enterprise Micro-blog, the early stage can not send a propaganda language, The second is to release some hot news comments or some small jokes and so on! From this to attract people's attention, the third is the initiative and target audience microblogging communication, to take the initiative, four is to participate in some of the hot topic of discussion, in some circles inside the first to mix face cooked!

2: How fast the target group is increasing

The increase in fans, does not mean that the promotion of micro-blog can be started, if you start at this time, may let a lot of fans leave you, then will cause bad results, at this time to find a way in a large number of fans inside the target user groups accurately, but also to continue to increase the number of these target groups, this is the key to micro-BO marketing , of course, is also a very important difficulty, then how to resolve this difficulty? The general target group has such or such restrictions, we can not be a sudden death of these restrictions, but slowly gradually increase the limit, step-by-step to guide the fans to become their own target group, if all of a sudden to introduce a variety of restrictions, It's like a mutation, and the mutation limit is generally a miserable death!

3: How to position the microblogging marketing

Many people in Weibo marketing often do not know where the focus, want to make every aspect of the company to promote a bit, but there is no way to the micro-Bo marketing to do a good job positioning, and there is no positioning, then it is difficult to develop the target group to achieve precision promotion, so in the micro-blog marketing before the formal implementation of a good positioning, Only then can let Micro bo marketing play his effect!

At present, microblogging marketing requires each webmaster in practice to sum up their own experience, there is no ready-made tutorials for everyone to learn, but we can refer to the blog's promotional experience, or traditional promotional experience to transplant to micro-blog marketing, and adapt to innovation, only to do so can really overcome the micro-Bo marketing the 3 major difficulties !