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2011 Enterprise Micro-Blog set off a new marketing revolution, this intuitive, convenient, efficient way of communication, will bring rapid and direct development of enterprises. Through micro-blog forwarding, comments, concerns, and completely subvert the traditional way of marketing, for your enterprise marketing model to bring new changes, into the micro-era! Chang in this collection and collation of the enterprise micro-blogging operation skills, to share with each other.

"Enterprise Weibo 9 management system" Enterprise Micro-BO system standardized management of the "9 Management system": ① Enterprise Micro-blog organization and Management, ② Enterprise microblogging management, ③ Enterprise Micro-blog image management, ④ Enterprise Micro-blog content management, ⑤ Enterprise Micro-Blog content release process management, ⑥ Enterprise Micro-Blog Authorization management, ⑦ Enterprise Micro-bo collaborative management, ⑧ Enterprise Micro-blog crisis management, ⑨ Enterprise Micro-blog Incentive Management.

"Enterprise Micro-Blog matrix" ① corporate micro-blog, ② corporate leaders microblog, ③ employees Weibo. Is it over? No, there should be: ④ brand official microblogging, ⑤ product official microblogging, ⑥ customer service official Weibo, ⑦ recruiting official microblogging, ⑧ corporate promotions, official microblogging of events, ⑨ corporate mascot official microblog, ⑩ corporate University official microblog.

"Microblogging 9 micro-blog Information Syntax" text, pictures, videos, audio, links, @, # #, app, expression.

"Enterprise Micro-Blog Publishing Time Law" 1, enterprises favored Monday, but users were more active in Wednesday and Thursday; 2. The time period after work day marketing value is big (evening 18 point ~23 the enthusiasm of the user interaction is high: But the content quantity that Enterprise Micro-blog publishes is sharply reduced); 3, make use of the fragmentary time before and after weekend lunch and supper (After lunch (1~2 point) and before and after dinner (5 points ~8 point) users are more active each other.

"Enterprise Weibo brand strategy" Word-of-mouth is not bought, fans are not by brush. Enterprise Micro-Bo must have a clear overall brand strategy, very user-friendly products or services, and is good at appreciating the real world of warm and cold temperatures. The core of social marketing is communication, interaction, sincerity and connotation.

"Enterprise Marketing objectives" to understand the product, understand the company's trends, understand promotional information, fun, exclusive, have gifts, and brand to maintain interaction and so on. Enterprises in the use of social media platform to achieve marketing goals of the process, from the grass-roots application to high-end steps are planning, listening, participation, interaction, network, establishment, management.

"Microblogging marketing should contain 5 points" 1 put in the latest news; 2 links to freelance contributors; 3 Create an exclusive network of influential users; 4 connect with the media in the event; 5 will bring the dynamic to real life.

"Micro Bo like Battlefield" This battlefield every day, "live" and "live firing." If you are new to the new, not familiar with the micro-blog on each of the functions of the button and text information published operation, then you are like a "recruit egg son" came to the unknown battlefield, this battlefield with sudden and destructive, so that you can not prevent! But buried with the company may be the reputation, reputation, image and brand.

"Weibo marketing 10 model" brand products exposure, interactive marketing activities, micro-counters, E-commerce and after-sale management, online customer service, CRM Customer/user Relationship management, hard wide, search engine optimization, implantable marketing, public opinion monitoring.

"Corporate micro-blog focus on crowd management" You can focus on people: industry celebrities, competitors in the same industry, company leaders, loyal users, potential users, and so on, too much attention, information content can not be carefully read, too little attention is not conducive to interaction, but also pay attention to regularly organize your attention to the list of objects.

Note】

1. Some enterprises microblogging very much like in the release of content, the following attached business website address, in order to pull the site traffic, sometimes micro-blog content only a large title, to click on the link to view the full text. But if you take into account about 40% of mobile internet users, it will not achieve the desired effect of the enterprise. Therefore, we suggest that you must plump your microblog content, do not blindly pull the flow ~.

2. Enterprise Micro-Blog release information do not have a lion roar a lot of breath. Its more time can choose to search the Enterprise topic information and the Netizen carries on the interaction, after all forwards the comment and finds the netizen which is interested to you is also very important. It can be as rhythmic as telling stories and playing music.

Weibo marketing is familiar with the microblogging function, attached drawings

The key to social media marketing: A holistic approach to building relationships. Let customers or potential customers participate in the dissemination of corporate information, the enterprise has the right to brand building. And the form of communication is the most effective "Word-of-mouth". Enterprises actively with customers in each contact to establish relationships, so that they become the carrier of Word-of-mouth transmission, increase marketing efforts: Strengthen the brand value, help promote sales, increase business volume and profitability, micro-blog will become the standard configuration of corporate propaganda, but also represents the image of the enterprise.

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