Micro Bo marketing is touching stone across the river, small head auction assistant to take you to do

Weibo, not only means "from the media" the arrival of the era, but also because of its advantages to split the old promotional format. Microblogging promotion, consumers are no longer just passively bear information, more important is to be able to actively interact with the business, the response from the opinion. Micro-Bo marketing is touching stone across the river, small head auction assistant to take you to do: from http://www.aliyun.com/zixun/aggregation/8469.html "> Forum to promote the idea of" talk to people "to now micro-bo accurate" one-to-one "promotion, Advertising bombing-type promotion environment is quietly attack changes. Through the in-depth analysis of user action, micro-blogging and other promotional methods can be more accurate and appropriate to reach the policy crowd, helping the company to promote Low-cost promotion and attack value.   Chinese Class representative @ is Mao think microblogging promotion is very 凶横, more understand the people: early everyone, happy Mercedes-Benz, in the Weibo era, completely declared defeat. Deep down, it is not the technical blooming, the promotion of 凶横, but Weibo is more understanding of people. Happy, everyone rely on interpersonal networking, and then enjoy like, and micro-bo all through, like to establish interpersonal, in the present, like the original really must be greater than interpersonal contact.   Weibo has become the Gospel of corporate promotion? Math class on behalf of @taobao Group buy-Yu Bin that the company can use micro-bo do the following: 1. Promotion and promotion; 2. Internal management. such as a clothing brand, he sold in order to buckle the number one preferential way to let buyers pay attention to the official micro, and issued a micro-blog. So theoretically, a fan has 100 people to pay attention to, 100 fans can bring 10,000 exposure rate. Weibo can also provide customer service, through the company's official micro to the user's immediate response, other customers can also obtain information.   Micro-promotion is not just the company's business, the official also to join in the fun: Politics representative @ Network Ldea said: "Official Weibo response to micro-BO negative information Processing: 1. Widening of real information is the most advantageous weapon to deal with rumors." 2. Guide advocates to actively resist rumors. 3. Self-Reliance to strengthen the management of micro-blogging content. What is the value of   micro-promotion? Yes, it's interaction. The Physics representative @ Commercial Discussion Net said: The microblogging promotion is flexible, needs to continue the interaction only then to be able to reveal the promotion performance gradually, this seems to select the microblogging promotion only by the artificial intervention method execution. Original otherwise, it is the micro-bo through the interactive characteristics of the attack value, the selection of micro-bo promotion can be useful technical methods as the guide, the first to do data mining, on the basis of increased human intervention to be able to complete the promotion of the maximum effect.   Class Teacher comments: "Every microblogging user behind, are a living consumer." "Micro-Bo Path has become the company to promote brand image and merchandise sales of important channels, the company used micro-blog to obtain the first time the response and comments, together with these words and preferences for analysis and application, such promotion is more targeted." But microblogging promotion is not a simple matter, the ubiquitous "zombie powder"is affecting the effect of microblogging promotion. How to filter the virtual ID to the real individual, the invention of the real value, this is a micro-blog to promote a major problem.