Micro Bo marketing people-oriented microblogging or functional marketing tools

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Recently, the Enterprise Test water micro-BO Marketing Classic cases continue to emerge, enterprises to micro-Bo marketing increasingly favored, micro-bo marketing has become a new tool for enterprise network Marketing, by the enterprise's attention. The traditional home enterprise in the United States in view of the particularity of the industry, for the official micro-blog customized a set of marketing strategy, "people-oriented" as the center of various forms of planning for its increased micro-blog interaction rate and brand communication effect has played a good effect.

MAXXA official microblogging page (micro-media map)

"People-oriented" as the center of different ways to plan micro-blog

Since the March 2008 financial crisis, banking, insurance, securities, real estate and other industries have been hit by different degrees. The home industry, which is closely linked to the real estate industry, has also shown a slump. In such a market environment, enterprises to use the traditional marketing methods is not the most effective publicity. Since the second half of 2010, the new social media microblogging has coincided with its emergence. And as an active platform for public exchanges, began to set off a boom in the country, by the attention of enterprises, micro-BO has become the Enterprise marketing promotion of an important position. MAXXA's microblog marketing path is now unfolding.

Maxxa from the end of 2010 began to prepare, 2011 officially began to do microblogging marketing. As of today, the total release of micro-Bo 659, fans 5795. Initially, in order to connect with end consumers more directly and effectively, only decided to use micro-blogging tools to launch marketing.

In micro-blogging operations, the quality of Weibo content is largely determined by the effect of microblogging transmission. To this end, MAXXA has formed its own microblog writing theory, "around the central idea of" people-oriented ", the United States trillion from different perspectives in various forms of planning micro-blog, so that the content of micro-blog more rich, more active participation, and fans to build a good interaction and active. "According to Ling Lin Marketing and PR manager.

In terms of content, MAXXA's official microblog has set up more than 10 different main themes, such as "Constellation and home" to share the constellation and home features, fans can learn about the horoscope for the month; Furniture files "can share with fans how to maintain skin, fabric furniture, etc.;" Life Notes "can share some thoughts and attitudes about taste life with fans, etc. In addition, the United States trillion also at different times for different groups of customers to organize various types of micro-activities, such as Valentine's Day for the public's "sun out Your love, easy to win the prize" activities, for the designer of the award-forwarding activities, and so on.

Micro-blog matrix into promotional window with different consumer groups to maintain interaction

The micro-blog matrix layout as a micro-BO platform to build an important, in the radiation industry information, communication industry information, improve brand awareness will play a very important role. "The micro-blog in each region of the United States as a brand in the local publicity window, is conducive to better brand influence to penetrate the region, timely to local consumers to convey the brand information, so the United States trillion in all stores in the region have opened a micro-blog." "When it comes to the layout of the microblogging matrix, Ling Lin.

According to the micro-media observation, maxxa of the US trillion Weibo matrix some local microblog account operation is not very ideal, in this, Ling Lin said because of the current stores in the micro-blog in the delivery of the different, so you can see the matrix in some areas of micro-blogging management still not perfect, "next we will combine the actual situation of the local , from the number of fans and the richness of the content of the microblogging, such as to help local access to a variety of sources of designer fan resources, enhance the maintenance with the designer.

Timely listening to end consumer voice transmission brand image is more critical

In the microblogging marketing process, how to maintain rapport with various groups of people, and their good interaction is essential. In this regard, MAXXA in order to keep the fans more and more attention and loyalty to Weibo, from the content of the continuous enrichment of the United States trillion official microblogging, such as knowledge of the collocation of learning, furniture files, the United States trillion works, such as fun-type constellation and home, life notes, such as the trend of information-type popular treasure, events, and so on. "In addition, we will hold different types of micro-activities on a regular basis, so that designers, end consumers, these different consumer groups can find their own taste in the activities," through various means of trial, with different consumer groups to maintain a high degree of interaction with fans.

"We are more inclined to pass the brand through microblogging, so that consumers can identify with the value of the brand, thereby consolidating the brand's position in the eyes of consumers." Ling Lin, the manager of the US-mega marketing and PR, said through microblogging marketing, the United States can not only listen to the voice of the end consumers in time, such as their response to new products or materials, so that the brand can quickly adapt to the market needs to make the right strategy, but also can intuitively reflect the effect of brand publicity, Weibo, for example, can provide a range of data (such as the number of fans, forwarding and commenting, and so on) to measure the benefits of Weibo marketing, which is hard for a company to do with traditional social media.

Microblogging content planning Pro-Pro or will become a more functional marketing tool

It is understood that in the planning of these content, the United States trillion is their own fencing, are pro-Pro, but not to the public relations company agent, in the whole process, the brand and fans can form a real, sincere exchange and interaction.

As for the future direction of Weibo and Weibo marketing, Ling Lin, marketing and PR manager, said, "I think the future microblogging will develop into a more functional marketing tool" and that Weibo can increase the ability to implement synchronized marketing with some sites, such as Taobao.

When it comes to the vision of the company's microblog marketing, "I hope the microblog can become the most popular and focused brand in high-end furniture". (This article is from: micro-media http://www.vmeti.com/interview/26738.html)