Micro-bo Marketing to feed first four preparatory work to be done

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Weibo has attracted more than 200 million users in just a short time, and every day also with hundreds of thousands of of the number in the growth, can be seen Micro Bo has become the second QQ, the increase in user volume, natural to the vast number of network marketing personnel to bring a huge opportunity to promote, so now involved in micro-blog marketing practitioners, but also in constant increase, At the same time, enterprises into the micro-Bo marketing industry, but also become a popular, but in this popular behind, I found that the real use of micro-blogging successful marketing case is still relatively few, this is why? After research, I believe that micro-bo marketing to be successful, you must do a good job of preparation, only so, can let micro-blog in the marketing process, like a duck! The following is the author summed up a few preparations!

One: To have a cohesive microblogging marketing team

The team is very easy to build up, make a few scrape together on the line, but if there is no cohesion, that is disunity, a set of scattered micro-Bo marketing team, it is very difficult to let micro-bo marketing to the right track up, in addition, each team members should be complementary, rather than are excellent micro-blog Content Editor master, Also can not be micro-bo marketing master, the two should have a reasonable collocation, but also without direction of guidance, this is the leader of the Micro-blog team, only so, can let the vast number of team members strength to a place to make!

Second: It is the positioning of Weibo marketing before

Micro-blog positioning and site positioning similar to have a core keyword, for enterprises, micro-blog marketing can involve many aspects, but can not represent, micro-bo can be at the same time to carry out so many content marketing, so there is a micro-bo marketing positioning problem! If the enterprise has its own website, Then and the site is consistent with the positioning of the site, but if there is no own website, then we should refer to the advantages of the enterprise, such as service-oriented enterprise core services, production-oriented enterprise core products, or OEM enterprise advantages and so on, summed up the micro-bo core positioning!

Third: Enterprise Micro-Blog can achieve a tree-shaped structure marketing array

As the 2nd said, Enterprise Micro-blog can involve business side marketing, if the microblogging team is very strong, then it can be through the tree structure of the micro-Bo array to achieve all aspects of corporate marketing coverage, such as the core positioning of the use of trunk-style microblogging, and other long tail keyword microblogging, Can be achieved through a variety of sub-brand micro-blog, through this relationship, can be a full range of corporate marketing out! Whether it is marketing brand or marketing products are capable!

Four: The use of surrounding resources, the establishment of the public heart of the month model

Now, whatever you do, you must be famous, and someone will be famous. Just like the Song Gongming in the margin, is because there are many leaders hold him, just let him sit on the Liangshan zhaizhu, of course, this also has Song Jiang's scheming in the inside, in short, some people, can let you do everything is very smooth, Enterprise Micro Bo is also so, If you have a lot of tweets or fan groups around you, then you can drive other people to join you, this is the effect of Word-of-mouth, in micro-blog marketing, Word-of-mouth effect is often more important, so the Enterprise Micro-blog can use the surrounding resources to build a heart-holding month relationship! For example, employees of their own enterprises opened micro-blog, To become a company Weibo fans, thus playing a role in mentoring!

With the development of micro Bo more and more good, more and more users, micro-BO marketing will become more and more prominent, if at this time occupy the commanding heights of micro-bo marketing, then this enterprise micro-Bo became an intangible asset, corporate branding is often able to play a decisive role, but to do a good job of Enterprise Micro-blog marketing, We must know that the grain and fodder first, can not fight unprepared war! This article source: http://www.renrenjianfei.com/Everyone weight loss nets A5 First, reprint please specify, thank you!