Micro-bo Real-name market trend of the industry website microblogging marketing Road where?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since Sina launched the microblogging service in 09, the new social network represented by Weibo has gradually penetrated into the life of every netizen by means of information fragmentation. Weibo has clearly become an irreplaceable Internet service in people's lives, and Weibo marketing is also replacing traditional network effects, bringing economic benefits to various websites and businesses. How to play a good "from the media" role, so that micro-blog to become a website and corporate brand image propaganda platform, Weibo marketing has always been a topic of discussion.

But the popularity of microblogs has also brought a lot of controversy. While playing the role of new media, the authenticity of micro-blog speech is also heuristic every Netizen's trust bottom line. "Zombie powder", "micro-bo Rumors", "micro-bo Navy" appearance, plus v certified users as opinion leader of the poor performance, not only to the Internet users in the gradual in-depth micro-blog also generated a certain distrust. Let those who use microblogging marketing website and enterprise difficult in economic efficiency and brand integrity to find the balance point. Weibo marketing has experienced the early development of higher expectations, but also gradually let people gradually calm down. Weibo marketing, indeed, has unlimited prospects and great potential. However, it is difficult to deal with the balance of trust and economic benefits. Only the traditional network marketing in some of the garbage promotion means to the microblog, it is difficult to use micro-bo this platform in the promotion of a greater role, micro-bo marketing of the consolidation of the future will be overshadowed.

March 16, Weibo real-name real-name implementation began. According to the December 2011 launch of the "Beijing Micro-blog Development Management Regulations", micro-bo new users need to provide identity card information for certification, take the "front user name voluntarily, background identity information," the form. Four micro-blog development real-name, means that each real-name users can only forward a micro-blog. Different microblogging accounts in the same real name will be limited. This means that micro-bo "Navy" will be seriously affected. "Zombie powder" is also likely to be significantly reduced. In the past, the use of "Navy" to join, zombie powder filling table of the original microblogging marketing methods are no longer suitable for enterprises and websites. The "grey Marketing" industry chain under the action of microblogging network media will be greatly curbed.

Weibo real name, the Navy is about to retreat. But that does not mean that the spark of microblogging marketing will be extinguished. On the contrary, the development of real-name real-name microblogging marketing microblogging is bad. In particular, the vertical industry website microblogging marketing If you can use a good real name, but can be a higher level. As we all know, micro-blogging marketers like Cai have dozens of or even hundreds of professional Weibo accounts with tens of thousands or hundreds of thousands of of fans. The only way to accumulate so many fans is by the Navy and the zombie powder. Only do the content that the user is interested in, and generate the trust between the user can. This is why the V-certified user, even if not famous, has a certain appeal to fans. Because plus v means that the microblogging platform itself is a recognition of the account, thereby creating an intangible trust between users. such as vertical industry-type web sites, often for the subdivision of a strong user groups, in addition to doing a good job in micro-blog to attract users, building trust is more important. Micro-bo Real-name real-name, the use of "Navy" and "zombie powder" for marketing enterprises and sites are bound to be eliminated. And the use of real-name trends, improve the various types of personal and enterprise-related information vertical industry sites can be in users and netizens to establish a stronger degree of trust, so as to carry out various activities, the formation of word-of-mouth effect. Can attract more potential users. In short, in the micro-bo real-name real-name real-name, the industry website microblogging marketing only better not best, to establish a positive image, good content and activities is fundamental. Reproduced please indicate the source of Fuzhou Hesse brand Planning (http://www.fuzhouvi.com/)