Micro-marketing Point praise forwarding there is a foul refraction internet marketing credibility crisis

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discuz! Fan Network | New Media Research Network exclusive observation (text/Ahan) according to the Three Gorges newspaper "micro-credit point of praise disputes merchants do not promise to report immediately" report, according to the Yichang 12315 statistics within a week, 12315 command Center received about micro-credit point of praise a total of 11 of the report, Consumers are reflected in the micro-credit points to achieve the appropriate number, failed to obtain the corresponding gift. Micro-credit marketing, refraction of the internet marketing integrity crisis.

Micro-Credit marketing is now used by many businesses, such as micro-credit point Praise Marketing and forwarding award-winning marketing and so on. However, a lot of netizens to see the reaction, most businesses issued a point of praise or forward micro-letter this micro-letter after the escape. In fact, such a crisis marketing practices are contrary to the marketing ethic. So I think that micro-letter is a micro-letter can not be convinced, micro-credit marketing is just the same as a way of life and entertainment, do not have to the micro-credit marketing and micro-credit activities as a way of enrichment.

Ah see has not felt the micro-credit marketing is very cool. First of all, micro-credit marketing is only a marketing means and methods, from the technical level, is not mature enough to use, and will not be micro-credit marketing to replace the point of traditional marketing. In the past, Ma Yun vowed to predict Taobao will kill the traditional sales, to today's traditional sales still live well.

Second, from the Chinese level of knowledge, the real ability to use micro-letter trading in the number of people, is still very small, of course, the integrity of their own national allergies, but also lead to micro-credit marketing will not get everyone to recognize the reasons. So, micro-credit marketing micro-letter is good, do not take too seriously!

Whether it is micro-BO forwarding activities or micro-credit point praise forwarding activities are a kind of brand communication activities, real to achieve sales and trading I am afraid the road is still very long. Technically speaking, payment itself is a problem, the payment of the credibility of the issue is the most concern of consumers. However, a key payment, no need to enter a password and so let consumers doubt. Compared to the Web-page payment, this really makes people have privacy information security concerns.

In the lack of business integrity in the country, there is no third-party integrity supervision agencies, the state of the absence of relevant management and supervision of the mobile internet era, relying on personal and business awareness to maintain the business environment is now the biggest bottleneck of mobile e-commerce. So often leads to such as the point of praise forwarding failed to get the corresponding gift phenomenon.

Industry and Commerce Department reminded: the majority of micro-friends in the participation in similar activities, the first to carefully read the rules of activity, pay attention to the business whether to leave contact, redemption phone and address, do not blindly point praise. At the same time, to remind businesses, in accordance with the "Advertising law" provisions, businesses as long as the release of marketing activities, must be in accordance with the contract to meet the commitments, otherwise can be based on false advertising and publicity to deal with the law Members of the public can report to the industry and Commerce Department when they find that they are suspected of fraudulent acts such as false advertising and fraud in the course of their activities.

New Media Research Network | discuz! Enthusiasts Network (aidiscuz.net) founder Ahan (micro-trust public Platform: Tj-xwsszyz) Original, original address: HTTP://WWW.AIDISCUZ.NET/ARTICLE-221-1.HTMLL, copyright, reproduced Please indicate the source, author, web site.

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