Micro-topic marketing is overlooked a golden hill?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Open Twitter and quickly browse through what's interesting in the flow of information. This is followed by the search for popular Weibo or hot topics. They are the majority of Weibo users.

Work, open Weibo. Look at the hot topic on the right and write it down. Think of dry brain cells with your own operating brand Weibo and the hot topic of the day to have sex. They are microblog operators.

What happened to the world? What's happening in Beijing? What happened to the star? There's always so much going on that we expect, let's imagine. What motivates us to understand? The following are the most important:

1, curiosity and curiosity;

2, happy lively, good crowd of public mentality;

3. The conversation between friends;

4, grasp the first-hand information superiority.

And microblogging operators are more than a layer of demand-hope to occasion marketing. Where the user's eyes see, the value is there. So not under the pipeline, or online, or in the portal, the forum is a hot topic of concern. The top events in Sina Weibo are mainly two:

1, a considerable number of celebrities and netizens discussion;

2, in the popular topic of Sina appear in the bar.

Most of the popular cases are satisfied with the above two aspects, there are more special hot only to meet one condition.

The application of Brand topic Marketing

The topic of "Chinese partner" has a total of 6.81 million topics, 135,000 in a week and more than 14,000 in 24 hours. This is a very alarming figure for the film and television propaganda on Weibo. The Groove! Are you trying to say that Chinese partners are on the topic of Twitter? Go on, die. This brother, pay attention to anger injury liver. "Chinese partner" the biggest success certainly is because the movie story true inspirational, three leading actor exquisite performance, the film side propaganda promotion in place and so on a series of reasons is no doubt. Yes, and the Grandpa in Weibo!

In early May, Sina Weibo online micro-topic moderator. Authenticated Users or micro-Boda published a "# Topic name #" After the micro-blog, you can click on the text of the topic link into the topic page to apply for the host. Sina topic moderator mechanism similar to the traditional BBS moderator, the topic of the moderator can explain the topic of the description, replace the problem map, set the topic keyword, recommend topic related users, set topic point of view Pk, and so on a series of operations, and in the course of discussion participants to gain exposure and fans attention. The May 17 release of "China partner" is a very good attempt on micro-topic marketing. How much does this micro-topic marketing work?

"Chinese partner" in the micro-topic moderator application Open, they quickly grabbed the topic of the moderator position. At the same time, the topic of the content of a series of customized transformation. "Chinese partner" began to identify the topic of the discussion key words, and in the subsequent microblog repeatedly mentioned, and constantly strengthen the memory of users of Weibo. At the same time also called on the film's cast and cast staff to participate in the topic, motivate users to participate in the topic. Finally let the film and television topics of the heat reached a previous level.

Official microblogging and leading actors to engage users in topic discussions

#小时代 # Application of micro-topic

Screenshot on June 30 22 o'clock

June 27 on the release of the small era, as of June 30, the number of micro-blog topic discussion volume of 4471W. Such numbers are absolutely huge to make people scary. Absolutely unprecedented, where is the successor now? Whether born or not is still unknown. Regardless of whether the final box office can surpass "Ted" or "* *", the amount of discussion alone has been a great success. Why is it so high and # The Chinese partner is only 700W? This is the need for a voice to be confrontational and need to have an opposing voice in the Scream. #中国合伙人 # After the release is a piece of applause, few dissenting voice. and # The small time # is completely 2 pole differentiation serious, even the @ Forest update and @ liming also fight for it. There is controversy, there is discussion, there is a topic volume. In the event of a dispute, @ Guo as the topic of the moderator relaxed set to vote. Give the user 2 choices, either support the Red Party or support the blue side. Support @ Zhou Dawn or support @ Guo? Every user's statement, in fact, is the user's free publicity.

Small times have such a huge amount of talk. Both because of the controversy of the story, but also because Guo's own reputation and its promotion work in place. But at the same time, Guo took hold of the topic of the host identity, so easily set up to allow users to vote for the propaganda method. So that more than 100,000 users for the micro-topic for the entrance, for the # Small time #. This is the biggest attraction of micro-topic marketing.

Screenshot on July 1 20 o'clock in the evening

The total number of camps increased by more than 90,000, but the time was less than 24 hours. Marketing World Super Big God! In fact, there is no microblogging topic marketing. Small times can still sell, because there are micro-blog, as well as Guo. However, nearly 20W of netizens declared, perhaps only 2W bar.

The application of grassroots topic marketing

As a brand of publicity, need to seize the first time the topic of the identity of the moderator. Also want the topic description, change the picture and so on things. Relatively still more trouble, is a big banner needs to consider the overall situation. As the most grassroots users, no professional knowledge, not too much experience, no real-time online time. How to catch the hot topic?

1, close to the hot topic of change. Once the change, the hot topic of the host is generally long been robbed, so the host for the grassroots we do not talk about. If the corresponding brand is not the corresponding moderator, the role will not be large. So we should try content with that topic. There are also some skills in the content follow-up. Understand the cause and the passing of the topic, find out whether it's intermittent, and don't have a complete post to describe the whole thing. So, here's the chance. Please put together the good content that involves this topic to send out Micro bo.

2, sorting, simply published to the microblog or not enough. The bouquet is not afraid of the deep alley, but also the deep alley. Your content is comprehensive enough, careful enough, good-looking enough, hard enough. The only thing that is not enough is the appearance of a booster character, which is extremely likely to be ignored. And your carefully crafted content and the subject of the chase are futile. So, this is the time to take the initiative. Want to microblogging friends for help, in the shortest possible time content to complete diffusion.

3, just stare at the Micro-topic page of the popular microblog rankings, as the situation for their own cut into the topic to find a more powerful force. In order to expand the impact, there is also the promotion of micro-blogging on the topic page of the popular microblog to maintain longer.

How to say, cut into the topic of marketing. is actually a kind of flattering marketing promotion. Do not say that there must be results, but did not do it must have no results. It depends on the choice of the topic to cut into the topic and the point of time, and content. The storm hit the Small Times # topic, and you want to grab the topic home page. There is no doubt that the army crowded the bridge. Trample on death, fall dead forget. Let's forget about super hot topics. Come on, look underneath.

#周一围 # Topic page Popular micro-blog screenshot

Monday Wai, Zhudan's boyfriend. and # Monday Wai # last week became popular with Sina. Although # Monday around the hot topic, but not too many users to care about, to pay attention to, to discuss. So the amount of discussion on this topic is only 100,000. It is because there are not too many users to discuss, so there are 2 netizens to seize this opportunity. #周一围 # Topic page's microblog has 3 three articles. Which @ the other shore flower on the other side is selling weight loss drugs!@ Gossip fierce back marketing account. Ah ah ah, so little forwarding on the hot AH. Do you feel like you have a chance? fun? What's the trick? You laughing? Perhaps you want to if the @ Cold joke and other marketing account to send a micro-blog quickly exceeded this forwarding? Isn't that a popular microblog for a long, small topic? Wrong, because Sina in this respect to foster a certified account or not marketing account. So why are all the 2 marketing accounts on top? Both certified, and in the content is very consistent with # Monday Circle # topic. That's a little fan, huh? I believe this account is not a marketing account. Walk you, on the topic page of the popular microblogging!

If there is any sign in Sina Weibo which has the second only "@" frequency, it must be used to express the topic of "# #" symbol. Users use the double # to express and emphasize that the key content has become a customary sexual behavior on Weibo.

Micro-topic marketing flashing gold, do you see?