Microblog marketing Annual work summary and planning arrangements

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Finding new problems from work

From June to December, this half year, from the website editor to microblog management. There are a lot of cross areas between these two kinds of work, for example, all need to make the necessary arrangement and processing to the article, but they also exist many different. In my opinion, the microblogging is more open than the website, the information is also more rapid delivery, it can through a variety of efficient forwarding, comments or sharing, so that more customers receive you need to pass a certain aspect of marketing information or promotional ads. From this perspective, there is more room for Twitter to play and promote.

Second, pay attention to customer psychology and feedback

Since September, took over the microblog to now, about four months. According to my personal experience, I think, do the official microblogging, the most important thing is to reach a tacit understanding with the customer, to learn to know, to understand what customers really need is the information, is entertainment funny, the wisdom of the wise or professional beauty? I think, as the official micro-blog of the beauty industry, beauty information (including acne, Skin care, weight loss, etc.) should be the main part. The release of micro-blog form can also be made according to the need for appropriate adjustments, such as simple text, micro-bo, long micro-blog or mass microblogging (only once a month to allow mass). Because of various forms, more can increase the relationship between the official micro-customer and the sticky.

Sourcing and marketing information from competitors

Someone has said before, do microblogging marketing do not casually to belittle your competitors, but to find inspiration and valuable information from them. After four months of hands-on experience, I think that's right. As a regional chain of acne-related organizations, including Miaofang (Guangzhou, Shenzhen), Asian acne (Guangzhou, Shenzhen), they do micro-blog marketing for a long time, a lot of promotional experience is worth learning. Miaofang and Asian acne are open sales acne products, there is a group of more active interactive fans. More importantly, from their comments there are still a few customers to catch (first of all you need to add attention in a timely manner). Of course, besides that, there are grass, Han Fang yan, ke acne, Zokang, Han doctor, Tai Medical source (this micro-Bo customer source is very wide) and so on related acne chain, their marketing model are different, but some good experience is indeed worth learning.

Iv. focus on information sharing and delivery

Weibo is very important because of its openness, it has tens of millions of or even hundreds of millions of users, and micro-letters can only make their friends see the characteristics of the micro-blog is obviously much more open. So, the important thing to do Weibo is how to send the information to more customers. The most risky approach is to send letters to unfamiliar clients, a method that is not necessarily effective, and the risk of being reported by the other person is great. It's also a good choice to have a few of the small s that are reproduced, but the number of small s is limited. My common method is through the mutual powder Small assistant, through the reward "gold coin" way to let the other party is willing to help you reprint 15 or 20 times, this reprint is not necessarily can exchange for interactive customer. But, at the very least, let's be aware that the amount of information you publish is really impressive. Of course, Weibo is a very active space, and the appropriate one or two-time activities can increase the amount of attention and interaction.

Find inspiration from large beauty websites

Generally speaking, micro-blog information is the perfect combination of illustrations, content and image processing is equally important. And every day to publish five to six information, completely original is time-consuming and laborious things, then, the collection of several excellent beauty site is very necessary. To edit Weibo information, I often visit the site has beauty nets, Yoka fashion network, Ruili network, these sites have the same characteristics, that is high-end beauty, they mainly face the reading group is the urban white-collar and young women, the selection of the clear, atmosphere, texture is very obvious, These contents and pictures can be used on Weibo after proper processing.

The selection and extraction of the content is also very important

A microblog message may be reproduced repeatedly after it has been published and shared. So how do you extract content when it comes to health, acne and cosmetic methods? The necessary cosmetic and medical knowledge is particularly important. Good for example, many websites say toothpaste can acne. Toothpaste really can acne? In fact, toothpaste is not acne, and will produce a lot of adverse reactions. Therefore, in the extraction of information, first of all to understand the source of information is not reliable, from the People's Network, Phoenix such a large web site or from some forums, this is to find out. Because, some customers do not do it the way you say.

Micro-blogging operations in the last four months

Project

Month

Be forwarded

be commented

Comment Consulting

Letters Consulting

Booking/Registration

Number of Fans

September

395

205

20

42

13

1296

October

134

33

8

14

7

371

November

492

263

25

69

50

21337

December

1698

771

31

109

68

22705

Total

2719

1272

84

234

138

——

Eight, 3721.html ">2014 year work plan

In the new year, the hope that the operation of micro-blogging to a new level, and maintain the update on the microblog is particularly important. In addition, through the promotion of micro-blogging, to attract more relevant customer concerns, this is also the important goal of micro-blogging operations.

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