Microblogging marketing: "Play" out of the business

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December 15, the two-day 2012 Shaanxi Provincial Internet conference will be opened in XI ' an hi-tech CMC Conference Center. The conference with "entrepreneurial innovation-Shaanxi dream and the rise of the West" as the theme, will be committed to advocating entrepreneurship, firm entrepreneurial confidence, focus on the traditional industry e-commerce, traditional media new media, traditional internet mobility, such as the three major areas of innovation in the way of entrepreneurship.

Weibo, or micro-blog (microblog) abbreviation, is a user relationship based information sharing, dissemination and access to the platform, users can through the Web, WAP and a variety of clients to form a personal community, to 140 words of text to update information, and realize instant sharing. The earliest and most famous microblogging was Twitter in the United States. According to the relevant public data, as of January 2010, the product has 75 million registered users worldwide. August 2009 China's largest portal Sina launched the "Sina Weibo" beta version, to become the first portal site to provide micro-blogging services, micro-blog officially entered the mainstream Chinese people's view of the Internet.

Pay Brush Word-of-mouth, hire the Navy "wash white", a domestic Chinese lunar festival blockbuster recently provoked a controversy. Network Navy confrontation between the main battlefield in time Network and Douban, but regardless of praise or splashed Blackwater, behind it are hidden an "executive team"-Micro Bo marketing Studio. If said, before the network marketing is still only stragglers, singles alone, now with the growth of micro-BO platform and expansion of this type of marketing has become increasingly large-scale and institutionalized, the business category is increasingly "open Xinjiang."

According to Sina Weibo data, as of September 2012, Weibo users have exceeded 400 million. More than 100 million micro-blogs appear on Sina Weibo's platform every day. Weibo is a tool and platform that users can share anytime and anywhere, creating unlimited business opportunities. Microblogging marketing chain is forming, there are more than 260,000 companies, opened the microblog, and their users to communicate.

Microblogging marketing refers to the implementation of a marketing approach that creates value for businesses and individuals through microblogging platforms. The marketing method attaches importance to the transfer of value, content interaction, system layout, accurate positioning, micro-Bo's fiery development also makes its marketing effect is particularly significant. Domestic professional micro-Bo marketing team marketing can provide individuals and enterprises with micro-blog marketing services, micro-blog marketing involves the scope of certification, effective fans, topics, famous Bo, open platform, the overall operation. Weibo marketing has high efficiency, low cost characteristics, very cost-effective advantages, so that many enterprises, especially received by small and medium-sized enterprises favored. Of course, Weibo marketing also has its drawbacks: the number of effective fans, micro-blog content updates too fast.

A series of large-scale job fairs have been launched recently. Unlike in previous years, some of the emerging professions have been highly watched in addition to the popularity of traditional popular occupations. According to the statistics of a human resources website, microblog operators, QC Navy, and guide musicians have become the three new professions that have been most noticed this year. In this month, the network of HR Research Institute to do the most high-profile emerging career ranking, ranking first is micro-blogging operations officer, is a special play microblogging posts, its annual salary of about 250,000 yuan.

With the development of micro-blogging platform, more and more market subjects begin to realize the social marketing value of Weibo. Since 2011, many excellent micro-blog marketing cases have emerged, covering a wide range of classic cases to prove the microblogging platform's marketing power. It is understood that the second quarter of 2012, Sina Weibo advertising revenue of more than 10 million U.S. dollars, this is Sina Weibo on the three anniversary of the first release of social advertising revenue.

Looking back over the past year, China's economy is not the best, and the bright spots on the internet have frequently appeared. Taobao "Double 11", the day sales reached 3.3 billion yuan, Weibo trading volume exceeded 10 million yuan, millet mobile phone in Sina to do the content to do sales, creating 53 million of the topic volume, 5 million of shipments; "lovelorn 33 days" Word-of-mouth marketing success, so that Baisin cost movie harvest more than 200 million yuan box office ... In this respect, Sina Local station Business Department general manager Ge Jingdong said, social media is changing business model, Micro Bo is becoming the protagonist of social marketing.

"Research" microblogging marketing: "Play" out of the business?