Microblogging marketing: Whether the recruitment model can achieve new development

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Recently, Hangzhou female netizen "Koki Meow" attended a very special delivery ceremony, she did not spend a penny, through the reprint of a company's marketing microblogging "picked up" a car, worth 179,800 yuan. This kind of phenomenon can prove the importance of micro-blogging marketing to enterprises nowadays. Today, Weibo has gone deep into every ordinary person's life: the first thing to open the computer every day, may be clockwork Micro Bo, shut down the computer before will send a, every day by bus subway, play mobile phone games gradually less, watching news novels gradually less, the peripheral glance past, mostly in reading hair scarf. Lee said, Weibo changes everything ...

Microblogging popular recruitment has a "road"

"Weibo is the pulse of the Earth," Time Magazine of the United States to evaluate the strong information dissemination function of Weibo. And at the enterprise level, the use of micro-blog marketing definition "Every Weibo user behind, is a living consumer." "We can see that Weibo PR and marketing as one of the new network marketing tools, more attention-according to the latest statistics, domestic micro-blogging enterprise users have reached 6,000, and from the Dcci Internet Data Center forecast, China's Internet microblogging cumulative active registered account number in 2011, 2012, The end of 2013 will be expected to break 150 million, 280 million, 460 million respectively.

Micro-marketing companies are increasingly discovering the benefits of micro-blogging. Take microblog recruitment as an example, professional recruitment websites, enterprises, job seekers in the micro-blog post recruitment and job search information, the timeliness of information and timeliness of the characteristics, to achieve better interaction. Therefore, Weibo for employers and candidates between the establishment of a "point to point" real-time communication bridge.

Can recruitment model be made new development?

A friend of the author in the Qilu Talent network engaged in web site editing work, recently often heard from her words about microblogging recruitment news. She said: "With the development of the Internet, more and more enterprises through the network to expand their marketing scope, micro-blog recruitment also took off, become a new favorite of enterprises." "I think this type of recruitment and the traditional network recruitment is similar to the best." On the one hand can expand the visibility of enterprises, publicity corporate brand, attract popularity, enhance the company's attention; On the other hand, to a certain extent, reduce the cost of the enterprise fixed job fairs. At the same time, job seekers also think it is a way to find a job, some people think that the advantage of micro-blog job search is to obtain information quickly, but also at any time with the recruiter to communicate. ”

The author from the Qilu Talent Network website Operations department manager that learned: even if the microblogging recruitment is very popular, but at present most of the recruitment is still customary through job fairs, professional recruitment sites and other traditional channels. "Microblogging recruitment" is only as the current form of a new attempt to ease the recruitment of enterprises to a certain extent, but the operation mode still needs a certain period of exploration and planning, the traditional recruitment method is still enterprises and institutions to recruit talent "mainstream power." In the era of media flooding, some experts exaggerate the role of new media, only in the form of communication innovation, rather than innovation in content, there is trifles suspicion. Although Weibo is a good tool, it is too early to say how much it will take to develop and replace traditional media. The new recruitment model still needs to be explored and perfected.