Millet "Come" bring user structure adjustment enterprise Marketing also need to change actively

Millet mobile phone hot let "rebels" out of the limelight. The characteristics of its low-cost and high distribution, so many hope that the price of the smart phone to sigh with the opportunity to choose again, "finally can be used at a lower price to buy a powerful, generous appearance, play the game can not panic of the smart machine," read the second year of the University of Communication, said the small, he has been concerned about millet mobile phone news for a long time, When the "Millet" to 1999 yuan "seductive" price announced, he first time to purchase a reservation, he believes that aspire to become China's "jobs" lei must be able to bring cost-effective smartphone spring.

In fact, during the year, whether it is from the Millet cell phone, Aliyun mobile phone, such as low-cost smartphones continue to emerge, or from the cool faction, the sky language, Huawei, ZTE and other well-known manufacturers continue to introduce low-cost intelligent machines, all let us more and more feel the civilian turn of the smartphone era will be fully arrived, Consumer potential for smartphones will be quickly released. It is understood that the use of Android's new smartphone daily activation volume has been close to 1 million units, China's mobile phone population of up to 920 million has launched a new rotation of the machine storm. Data from the Internet Consumer Research Center (ZDC) also shows that 2011 1-June China's smartphone market price index has been declining for six consecutive months, with the June smartphone market price index at 96.83, down 4.28 points from January. With the maturity of technology and the intensification of market competition, the price of the hardware terminal of the smartphone has been moving down and will continue to go down in the second half. Analysys International Wireless Marketing industry analyst Tang Yizhi is pleased to say that the end of this year, in the middle of next year, below the thousands of smartphones will appear in the market.

"Price reduction" brings the user structure adjustment enterprise Marketing needs transformation

The advent of the civilian trend of smartphones, the further adjustment of the flow rate lower, the emergence and launch of the endless Free application, have accelerated the popularity of the smartphone in all sectors of society and the rapid development of mobile Internet, more and more people, regardless of knowledge level, social status, economic income, can have a smartphone "dream "Landing for reality, at the same time, the ease of use of smartphones, maneuverability, and the birth of a variety of useful apps, also brought a wider range of people to move to smartphones, the smartphone has removed the" high education, high income, high status, "" Three high "crowd of narrow tags, has a wider applicability. At the same time, the fragmentation of media, time, interest, memory and behavior has also prompted people to shift their reliance on the internet gradually to the mobile phone, and people use mobile phone shopping, mobile browsing information, online reading, participation in community interaction to share more and more longer. Mobile phone as the marketing value of the media to further enlarge.

The rapid growth of the number of mobile phone users, the adjustment and optimization of the user structure, all contribute to the active change of advertising main marketing. In the huge mobile Internet user Group, we are also very easy to find that the student-represented economic ability is limited, but for fashionable things have innate curiosity and groping mentality, and learning ability of young people, mobile phones are common, intelligent trend of the most effective fans, And they are also advertising the most potential mobile marketing "future", seize this part of the crowd of media acceptance habits and advertising preferences, the significance of corporate marketing. Not hard to see, this part of the crowd of media to receive multi-channel, willing to try a variety of fresh applications, hard and sensitive and exclusive, but for personalized innovation marketing, viral marketing is often more able to report an inclusive and trust attitude, willing to participate in interactive, these are well confirmed that the solo, Highbrow traditional marketing methods have not met the needs of the times, advertisers only to more interactive, more able to awaken the user to participate in the way to please, conquer the hearts of consumers, mobile marketing is like a timely and life, its mobility, intelligence, timeliness, interactive features and strong cross-media, Cross-media resources integration strength, It seems to be the new opportunity and new channel given by The Times to advertisers.

Integrated mobile marketing New play many "wise man" has grabbed the opportunity

In many advertisers are still on the sidelines, cautious attitude to consider whether to enter the "mobile marketing" of the Blue Sea, exploring the marketing potential of this market, many familiar with the marketing of the road of domestic and foreign front-line brands have begun to enter this field and in the mobile marketing practice on the road, their experience and courage is worth the industry to learn.

In cooperation with the leading mobile marketing platform service providers in China, fast elimination tycoon Kang Master will actively use the integration of mobile marketing of a variety of play, will be the "new drink" drink in South West Campus promotional activities held in the recent popular mobile phone placement and app interactive games for integration, As long as the campus activity site and billboard before sign and leave a message, you can get master Kang Plum free gift drink, and have the opportunity to participate in the lottery to win the ipad, recharge cards and other gifts. It is worth mentioning that the event also through the micro-blog, forum, MMS mobile phone newspaper ads, MMS, such as three-dimensional transmission, so as to play a surprising ability to spread the line under the comprehensive real-time seamless coverage. At that time, there are twos and threes of people in the campus who are so busy with "checking in" that they are enthusiastic about participating in the activities.

And in the near future, in order to tie in with the new machine Emperor Galaxy SII Smartphone's key promotion, Samsung is also adhering to its usual entertainment marketing on the road, the "micro-film" form of integration of mobile marketing in various ways and mobile internet technology, such as: Two-dimensional code, face recognition technology, Apps, Lbs, AR (Augmented reality ), and so on, the first in the domestic launch of a new excavation film "The Age of Change", and to pop diva Ying and Taiwan popular singer Lin Jia two heavy guests of the performance of the Galaxy SII to promote the promotion of the eye economy, Thus in the form of more interactive vitality to the potential target consumers to accurately convey the product "gorgeous screen", "speed" characteristics, so as to effectively assist sales.

In order to better highlight the core advantages of Galaxy SII, the apps "Time Capsule", and designed a very cool app page, bring the user vision and use of the "through" experience. The entire apps is divided into three modules: time codes, time tunnels and time medals. After the user completes the login operation, can open his journey through. Through "Time password", the user can identify the two dimensional code, Ying, Lin Tai Jia's face to get hidden plot, advertising and the protagonist's activity information; Time Tunnel, it provides you with a space shuttle, choose the time you want to travel, writing, sharing stories, not only to get the age of mobile desktop wallpaper, but also the opportunity to win Samsung to provide you with the story of the shooting of the opportunity, and open the "Time Medal", In nearly 90 designated business circles in 30 cities nationwide, gently shaking the phone, playing interactive grab game, to win the virtual mobile props, access to the British Beijing concert tickets and CD-like gifts, so that an online video interactive marketing and offline based on location information and virtual reality technology props to grab the game perfect combination, More stereoscopic dissemination of the event, expanded the impact of the activities, and in the form of highly creative interaction to explore the interests of users, enhance their activities to participate in the interest.

At the same time, the hundred-point communications for the integration of Samsung staged a mobile marketing "full class participation portfolio" of the precision of the show, such as: throughout the 91 of assistants, Android harsh and other applications download market hard and high-quality software recommended and in the Android network, Granville Front Network and other professional forum Word-of-mouth guidance, Realize the mobile phone and Internet media resources integration, and invoke MMS, Lsense mobile internet advertising platform and WAP delivery, then achieve a specific user group of precision Direct hit. In particular, through the activity process has always been the micro-blog participation, interaction and sharing, so that based on "emotion", "trust" on the basis of a one-to-many Word-of-mouth spread has become possible, to achieve the maximization of the effect of three-dimensional marketing communication.