Millet Hunger Marketing: 4 people Rob but a flips a single F-yard fry to 800 yuan

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Millet Hunger Marketing: A single F-yard fried to 800 yuan

Legal Evening News (reporter Ping Shadow) Millet mobile phone more and more difficult to buy. This Tuesday, a new round of red Rice mobile phone open to buy, within half an hour, 100,000 mobile phones will be snapped. Reporter morning visit found that the price is only 799 yuan of red rice mobile phone, order number on the Internet to sell to 200 yuan, and just listed the Millet 3,f code is fired to 800 yuan. Known as "civilian machine" millet and apple to learn "hunger marketing", brought to consumers is "can't buy" the trouble. In this regard, experts believe that millet this "see Can not buy" hunger marketing, will eventually lead to its consumers and the market abandoned.

Event

Four people to rob hands

5 days ago, white collar Miss Li booked a red-meter mobile phone. 22nd is the red Rice official "open Rob" Day, early in the morning, Miss Li turned on the computer, close all applications, leaving only red Rice snapped up the page, ready at 11:50 "Light open Rob". In order to guarantee foolproof, Ms. Lee also asked three friends to each appointment a red rice mobile phone.

When the countdown to buy the page is left at the end of the last second, Miss Lee began to rush the mouse snapped, but the brush hands are sour, the page always show "is lining up" four characters, until 12:30 snapped up the end of Miss Li, her friends have failed.

"A friend told me that a lot of people use the Rob software to grab the millet mobile phone will resell." "So Miss Li went to 58 with the city (0, 0.00, 0%) mobile forum to stroll around, to her surprise, there is a large number of red rice mobile phone purchase eligibility information, and many are just snapped up to the payment page screenshot."

"There is a post is issued 12:5, that is, we point mouse hand cramps, people have successfully entered the payment page." Miss Li said, depressed.

Investigation

Morning reporter browsing 58 with the city, the market, Taobao and other websites found that the sale of millet mobile phone purchase qualifications are everywhere. Reporter survey found that online sales of millet purchase qualifications are mainly two ways: first, the sale of the order number, and the second is to sell F code.

Reporter according to the online posting information to call 5 sellers, in addition to a seller said it is from an activity to obtain the F-code, other sellers are said to be from the official online acquisition of eligibility.

"200 yuan is not expensive, is a hard money, we rob is not easy." "A transfer order number of the seller told reporters that yesterday just after the post was bought away, no payment orders will expire."

Use software to buy "time difference"

Take 58 City For example, there are a large number of sales of red rice order number of posts. According to Millet reservation rules, the user successfully grabbed Millet mobile phone, will enter the payment page, at this time the order number has been generated, users within three hours of payment can be. Many people are using this time gap, their order number sold, online shouting more than 150-250 yuan between the price.

So, how do these people grab the hand machine, smoothly into the order process?

According to Miss Li to provide clues, the reporter in Taobao search "Millet Rob Number", the result appeared 434 items, including "Millet Rob Software", "Rob Millet Artifact", "Rob Millet" and so on, the price from 1 yuan-200 yuan.

The reporter looked at the data found that the first sales of the millet grab software in one months sold 250, buyers commented that the use of the software eventually have grabbed the millet products.

The reporter contacted a selling millet snapped software sellers, he told reporters, the sale of these Rob software need buyers themselves to give the link to download.

"After payment you will receive a password and the password software will be available." "According to the seller, Rob number software principle, is actually using the computer to open mobile phone version of the Millet Mall, repeated verification refresh."

"With mobile phone version of the Millet mall Rob number steps, the verification code is much shorter than the computer browser, although not guaranteed to be absolutely able to grab, but there are many buyers have succeeded, you can try." "said the seller.

Millet f Code popular shout Price as high as 800 yuan

In addition to the sale of the order number, there is a class of sellers selling millet F code. With this group of numbers and letters F Code (verification code), users do not have to queue to buy the millet phone directly.

According to the reporter statistics, the current access to Millet F-code is relatively small, only the Millet official forum launched the gift of activities, part of the cooperation lottery, millet mobile phone users to verify the feasibility of the application, the current online shouting price more than 500-800 yuan.

Then the reporter login Taobao search "Millet F Code", a total of hundreds of sellers found that the price of more than 500 yuan, the highest reached 800 yuan. The best-selling store sold more than 30 f yards in a single month.

"Absolute fidelity, you look at our evaluation will know." When the reporter asked its F-code source, the seller said that he had a unique approach, but not convenient to inform.

Analysis

From "turned out" began, Millet's "hunger marketing" strategy has been controversial. Xinhua Daily Telegraph said, including Millet and other domestic internet enterprises, due to pay attention to user experience needs and constantly grow, so that domestic technology brands in the world's electronic consumer goods "big powers" occupies a place.

But some it vendors, Internet enterprises continue to try "hunger marketing" practice is to users "castles", must remind the domestic science and technology enterprises such as millet, should face up to their own industrial chain control ability and business profit model, so that users really enjoy the benefits.

Marketing expert Qin Quanyao said that the hunger marketing is a business use consumers love to take advantage of the psychology, in the short term to gather popularity and wealth, but if not good consumer services and commodities as the basis, the future may lead to consumer disappointment, the end of the user "abandoned."

This morning, the relevant director of Millet said that they have taken some measures, such as increasing the verification code, but can not completely prevent the plug-in and cattle behavior, will continue to fight.

Wen/journalist Flat Shadow