Millet Hunger Marketing mainstream is social retrogression

With Apple and millet, music as the representative of the technology companies to subvert the traditional manufacturing sales model, hunger marketing to achieve unprecedented success, many companies began to emulate, real estate, automobile and other industries are also building hunger marketing, with the spread of hunger marketing, consumers Spit and complain more and more. From the group effect causes the hunger marketing to become the marketing mainstream, the hunger marketing excessive and the false propaganda inevitably causes the social retrogression!

It's not sensational! That's the truth. Because it greatly increased the cost of consumers, resulting in a huge waste of social resources, most companies in the implementation of hunger marketing, improper control, the feelings of consumers caused serious harm.

To some extent, "hunger marketing" is a "cheating" consumer marketing model, the subjective motivation is the interest-driven, the commodity provider intends to reduce production, in order to achieve regulation of supply and demand relations, manufacturing demand "illusion", maintain higher prices and profit margins of the marketing strategy. Hunger marketing is to adjust the supply and demand at both ends of the amount to affect the terminal price, to achieve the purpose of fare increase. Huge profits are the essence of the business, and the ultimate victim is the consumer.

Said hunger marketing, had to mention Apple, in the marketing of hunger, Apple is the most cow x, followed by the domestic millet and music companies. The latter is learning the former. From 2010 IPhone4 to IPad2 to iphone, the global listing of Apple products presents a unique transmission curve: The launch-date announcement-waiting-listing news-overnight queues-official on sale-all out of stock-cattle prices. Apple each new product listing, will increase. Hunger marketing has accelerated Apple's share of the Chinese market. Johnmartellaro, who stepped out of the position of Apple's senior marketing manager, has been implementing a marketing strategy called "controllable disclosure", namely, the planned and purposefully release of unpublished new products. This is the most powerful "weapon" of hunger Marketing!

The success of hunger marketing, in essence, is the product of the production enterprise innate possession of information, and then disguised use of information asymmetry of this enterprise short-term advantages in the "cheat" consumers. Then use the consumer's eager to buy, novelty and quick psychological evil, so as to achieve the desired marketing purposes. From this perspective, the implementation of hunger marketing business or enterprises, is weak. But consumers are not fools, not every hunger marketing will be successful, such as the recent millet so-called "a piece of steel plate art trip" is a failure case, netizens soon disclosure 304 steel plate true face, the cost is only slightly higher than scrap iron, very common easy to be zoned. A lot of people are "fooled" by The Spit. More people feel fooled by millet, the so-called "a piece of steel art trip" is only millet hunger marketing of a self expansion of economic behavior, but the use of asymmetric information to deceive consumers.

Philip Kotler that the nature of needs, desires, and needs is different. The realization of desire-that is, the desire to turn into demand-must have the purchasing power to support it. If an enterprise artificially excessively produces market "hunger", in order to increase the price of products and use the advantage of asymmetric information to trick consumers, or when the price of the product to increase to consumers can not accept or unwilling to accept, the product price is much higher than the actual value, this is the "fans" the most serious harm. If all the enterprises of the whole society follow the example of hunger marketing, only consider the interests of the motives, regardless of the feelings of consumers, I believe that the stone will be smashed their own feet, from the perspective of social progress, this is a retrogression.

In fact, "hunger marketing" so that the most injured Chinese consumers are real estate, China so high price hunger marketing work.

Many developers, in order to sell more houses, selling high prices, brains: Real estate in the open before and after, a large number of advertising, television, buses, all kinds of LED screen, attract people to see the building, please look at the floor registration, pay in good faith, registered VIP customers, the most shocking is: Some also pinned published sales, the actual sales are not so much, The formation of temporary shortages or only a small amount of stock illusion, causing the building less panic. Even worse, some developers, deliberately "hire people queue" to buy a house, to create artificial "hunger", a lot of wussy people, unknown truth, the more expensive to buy, back a debt when the house slaves. There are some smart developers, the house sales to a certain extent after deliberately stop selling, some good houses to the next issue together to sell, in order to sell a high price. What is more, one only sell a building, or dozens of sets of houses, and then to "cover the plate", if the number of people not sold out on the extension of the opening, so that can create a hot-selling atmosphere, the formation of home buyers hungry, and can continue to raise prices. Finally fooled or consumers, the cost of the purchase was pulled high!

Because "Hunger marketing" in the success of the property, resulting in a lot of developers to inflate themselves, constantly buying land to build buildings, unfortunately, when prices in the "hunger marketing" model driven by many consumers can not accept much more than their income, many people began to think calmly, the national policy also began to think, because a huge "bubble" In formation. "Hunger marketing" improper control, it will become a weapon of evil, the capital economy to the abyss.

Obviously, when "hunger marketing" becomes mainstream, it is not only a business problem, but also a social problem. The use of hunger marketing properly, can increase the corporate brand, so that more consumers to understand the quality of the product. Like other social problems, if a thing is not regulated, let the development, will lose degree, a loss degree, the harm is infinite. Therefore, our supervisory department, our policy, should enact the corresponding laws and regulations to restrict, to "The Hunger Marketing" the "lie" and the distortion increases the behavior to punish, to deceive the consumer's behavior to punish severely. Have a friend to the author of his buy music x60 experience, customer service will say that there is goods, a will say out of stock, finally determined is out of stock, obviously send a lot of text messages, said the goods have been produced, and finally to refund. Refunds are also dilatory. It makes people very angry.

Because of hunger marketing, Millet also suffered, because "1 minutes 08 seconds have sold out", "0 minutes 25 seconds have sold out" false propaganda. The Taiwan Fair Trade Commission (FAIR) yesterday pointed out that Taiwan millet in three last December, the Internet limited sales did not sell the goods but claimed that the sale of light, the number of merchandise advertising is not true, decided to open a penalty of 600,000 yuan (NT), set a penalty for "hunger marketing" first. Eventually, Taiwan's millet company responded by pointing to a revised mechanism for subsequent open purchases.

The penalty for "hunger marketing" to protect consumers is worth learning, unfortunately, the domestic face of this "hunger marketing", the regulatory authorities and the corresponding laws and regulations are not penalized, many consumption because of the marketing of hunger after another refund has been cheated, and nowhere to redress, and can not find the appropriate legislation to protect their rights and interests.

The mainstream of hunger marketing is the social retrogression, the good way to solve this problem, we must establish a benign information communication mechanism, strengthen supervision, improve laws and regulations, otherwise the victims will always be consumers.

(This article exclusive starting Baidu Hundred, micro-letter Exchange: hongsen402402)