Mister Pro Cow! How do I go to store 1th?

As the origin of an electric dealer website in Shanghai, 1th stores after several years of high-speed development has become the electric business industry can not be ignored. Recently, shop 1th is by virtue of the planning of the "529 milk promotional activities" and "Mister Pro-cow" of this marketing event, in the electric business industry out of the limelight, becoming the most High-profile marketing event in the late May. Below, the east building will try to do the next one of these which are worth learning and learn from the place.

Occasion: Skillfully using hot spots, low-cost transmission

In fact, the East building in other articles have also talked about the success of a marketing event is to see whether it has become a social hotspot. "The Doctor at shop 1th kissed the cows," such a topic enough material, must be able to trigger the media's active reporting, and very conducive to the spread, such news has the topic of a gimmick will naturally become a hot pursuit of the media, and can truly direct users, not only in the industry users, but also in the real user spread.

The most important thing is, shop No. 1th This "529 milk promotion" a big bright spot is to use the hot news event's trend to carry on the marketing hype. "Principal pig" is a period of time in the major portal sites and news media reported hot spots, many netizens have a relish for this. The 1th Shop this time "Mister Pro-Cow" is the use of "headmaster pig" Hot news, the classic event carried out a successful replication and sublimation.

The advantage of occasion marketing is that it can make people influence deeply and cause association, and finally reach the goal of communication. The great trend of marketing to borrow good, not only can successfully dispense with advertising fees, but also to achieve a multiplier effect. Now, the World Cup is about to begin, I believe there are many companies and PR advertising companies have been gearing up, ready to occasion, waiting to see.

Precision: Positioning audience, accurate transmission

In the present communication environment, marketing wants to do precision is not easy. One is because of the wider audience, the second is that users are distracted and not easily focused. This requires the enterprise in the process of marketing planning, fully take into account the audience's age, occupation, behavior habits, and so on, and then match the appropriate advertising carrier, the user to carry out the precise blow.

This 1th store marketing is commendable is that there is no blind in the Internet portal to do window and advertising, and did not choose to put TV ads, but online through the media to put a large number of building elevator ads to accurately cover their target user groups.

East building that such a choice is undoubtedly sensible, because this marketing target customers are young white-collar, office workers and business people. The benefits of building ads in the use of the audience's debris time, and in the waiting or elevator in the closed space, people need to focus on a place to not be too embarrassed, and the appearance of advertising screen is tantamount to saving people in the fire and fire, so the audience reached a higher rate.

Social media: Tipping hot spots, making popular

In addition, the 1th shop's "529 imported milk" activities, but also used micro-bo, micro-letter and other social platforms, activities on the day for the event, and through the official micro-blog real-time live events, and constantly inspire users to purchase desire.

Social media has indeed become the hottest online marketing channel at the moment. The advantage of social media marketing is that once you find a tipping point, you can make the event become popular, the formation of viral marketing, enterprises only need to carry out the natural guidance, can reach the purpose of dissemination. Although some enterprises in the social marketing spent a lot of wronged money, but with the corporate social media features more and more understanding of the use of social media more and more unique.

Through the 1th shop "529 milk promotional activities" marketing methods and strategies to do a duplicate and interpretation, we can see that the marketing event in fact successfully used a variety of marketing tools and media to achieve a good effect. At the same time, we can also see that the current Internet company's marketing practices have become more and more grounding gas, one is the theme more grounded gas, the second is to put the media more grounded gas.

Overall, this 1th shop of the whole incident marketing case can be regarded as classic, especially in the current electric business industry is worth learning. As online marketing approaches have peaked, many internet companies are starting to focus online advertising. So, we will find that, in recent years, more and more Internet enterprises in the elevator building advertising, the main life circle and social media Circle combination mode, will be active access to information and passive acceptance of the model of the combination of mutual response to each other synergy, representative cases such as: millet, the original Life network Chu Orange, proud of the browser, Drop a taxi with fast, and so on, therefore, do marketing not only to pay attention to social media, but also can not ignore the life around US media, shop 1th this campaign to achieve such a brilliant record, effective media combination work.