Mobile implementation of coupon management Ufida interpretation of precision marketing value
Source: Internet
Author: User
KeywordsUfida realization interpretation precision marketing you can
Discount coupons, vouchers are common http://www.aliyun.com/zixun/aggregation/8118.html "> marketing, now its production, distribution, delivery and management can be easily achieved through mobile phones." This novel application, is the introduction of Ufida Mobile card application.
It is understood that the application of card printing by China's leading 618.html "mobile business service provider Ufida Mobile development, for enterprises to provide mobile coupon card production and services." For the enterprise, the use of mobile card, using the two-dimensional code technology to the discount coupons and membership card production, distribution, verification and management, so that discount coupons, vouchers become very easy. And consumers only need in the consumption, show the corresponding electronic discount coupons on the phone, you can get business concessions.
The application of the coupon card is very simple. There are three main application steps. First, the coupon card is generated. The enterprise can produce the corresponding two-dimensional code according to the information of the discount voucher. Two-dimensional code which contains information content, can be determined with the needs of enterprises, can be preferential, marketing interaction, customer care and so on.
Second, the coupon card spread. The enterprise will send the two-dimensional code to the customer via MMS, or the customer will download the two-dimensional code through the WAP website. Of course, the enterprise can also be the two-dimensional stacking on various leaflets on the page for customers to use mobile phone photos.
Third, the voucher card reads. The customer holds the two-dimensional code to the enterprise consumption, the enterprise uses the two-dimensional code equipment to parse out the coupon card information, the customer then enjoys the corresponding discount discount.
Because the handset and the consumer individual direct corresponding, the card application also causes the merchant the marketing to be more accurate and the efficiency, this is also the traditional advertisement, the marketing event and so on the way is difficult to achieve. At the same time, it is precisely this precision and high efficiency, but also make the card in the new customer expansion, the old customer interaction maintenance, has considerable value.
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