Mobile marketing application is the main battlefield of enterprise-level mobile application scheme

The rise of smartphones is driving the rapid development of mobile Internet, and the emergence of mobile internet has brought about change for enterprises. With the user's needs constantly changing and upgrading, "mobile" has become a very important tool to connect enterprises and users, and the key to connecting consumers is customer-centered two-way interaction, using mobile technology to do a good job, so that users become loyal consumers of enterprises.

Mobile marketing is the main battlefield of Enterprise Mobile application program, the use of mobile Internet will be the external partners, customers, business representatives, members and other roles as the front of the enterprise business, can expand the enterprise sales business extension effectively.

Enterprises in the mobile Internet era need to use mobile thinking and marketing model for business planning, and mobile technology is the biggest feature is anytime, anywhere, real-time communication, location, identity information technology processing, which to the enterprise's marketing and service has brought great convenience. Ufida NC6 Unified Marketing Services products, mainly to help enterprises realize the interface with consumers of the Internet products, for enterprise Internet transformation to provide solutions. Consumers can through the mobile end of the opinion, feedback directly sent to the enterprise, enterprises can be organized according to large data, to consumers push some targeted information, at the same time, the internal staff can also be mobile real-time customer needs to respond to accelerate the strengthening of the internal operational efficiency.

The core business value of mobile marketing is to integrate multiple types of channels, multi-level marketing model integration, unified business, unified deployment of resources, through the market, team and other aspects of integrated operation, accurate positioning of customers, to create value for customers, channel as the core to promote the integration of marketing areas of coordinated development, sustainable customer , real-time control business opportunities, multidimensional marketing analysis, product improvement, service in place. In these respects, Ufida NC6 has a set of self-specific solutions, and enterprises in the business model to improve the matching, to help enterprises mobile marketing.

The first is the mobile channel visit solution, mainly for the business representatives, they can at any time on the phone can see the sales director made a visit plan, resulting in a visit schedule. During the visit, you can report the geographical position, collect data, and order the channel terminals. At the same time, business representatives can use this tool to carry out sales data inquiries, channel balance inquiries, visit review, reach rate analysis.

Next is the mobile CRM, can drink all CRM object to establish the association relation, can through the micro-letter share establishes the CRM product the socialized business group, may the periphery search, at any time contact nearby customer and the sales clue; Support business customization from menu to object, establish customer-specific CRM system To be able to quickly view the transaction data that the SCM and the customer \ Opportunity associated with finance. The mobile CRM realizes the whole process management application of sales process including business card, clue start, customer, business opportunity, contact, action management to sales forecast, Sales funnel visual sales process management.

Another is the mobile shopping guide treasure application, can be called retail terminal management experts, positioning for the Terminal Store shopping guide sales support system. Through the line of data integration, to create a store Internet Key link and contact point, to achieve business needs of OTO, expand the sales of purchasing staff communication skills, to provide customers with more professional services and shopping experience.

In addition, the Ufida NC6 Solution series also includes for stores, the unified member data scheme of the electric dealer, the Unified Order Processing plan, supports the customer service cohesive scheme of the related Service Information view and the follow-up service tracking, the shopping guide performance inquiry and the Management Shopping guide performance management plan, as well as applies in the Enterprise Member Marketing member pass application and so on.

Ufida NC6 Solution to help many enterprises to carry out mobile information reform, and mobile marketing management reform, of which Zhejiang Red Lion Holding Group's successful case experience is the most worthy of reference for all enterprises. Red Lion Group is the production of high grade cement large enterprises, Ufida for it to create a mobile management core application scenario, the realization of NC Dealers business-to-business platform, mobile app application system on-line, but also realized the dealer Self-Service list, self-service inquiry transaction account data Regional managers and business representatives can upload to the dealer's visit record, the dealer request and so on by the mobile app, the high quality service in the dealer, helps the Red Lion establish the long-term stable relations with the customer, has played the key help and the promotion to the Red Lion group long term operation.