Mobile O2O A perfect marketing system is the lingering under line

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With the development of the Internet, triggering a time and again of business reform, do not know whether you have found that the human consumption habits are slowly changing.

Why do you say that? Since the beginning of the Internet, people began to operate in the Internet, the operation has its own, there are enterprises, however, more enterprises, it can be said that the beginning of the Internet, the achievement of a business era myth. To put it simply, the development of the Internet has created an era of corporate wealth. It also changes the age of people's consumption habits.

In this era of the Internet, I experienced a baptism, let oneself become a mobile payment cock silk life, this cock silk life, has the happy color, from the purchase goods start, to pay, finally to the consumption, is all in the network army coherent.

To be honest, the internet has brought people not only convenience, but also the improvement of their life efficiency. However, in this O2O mobile marketing platform, how should businesses do their own closed-loop? The display of the goods or the construction of the website or what?

Asked himself, thought for a night, check a lot of information, found that, in fact, mobile O2O, merchants of the line integration entrance is the key, why so say, imagine, everyone's consumption habits, there are cash, there are card, there are two-dimensional payment, but also more popular NFC pay. These are different ways of payment, because of the different ways of payment, we need more, how to improve their absorption, if you have these are, you are also careful to meet in the guests to meet the embarrassing scene of payment? When this happens, it means you will lose one or more consumers.

In addition to the consolidation of payments, offline integration more should be their own product set embedded in their own collection system to do marketing analysis, do a good job to attract customers, of course, I am not saying that online marketing is not important, because in my opinion, online and offline two tacit cooperation is the most important. Only two simultaneous development can be considered as a complete sales operation model established in the mobile O2O marketing system.

For most enterprises, will be online marketing and offline marketing integrated operation, can achieve the effect of complementary advantages, then how to do online marketing and offline marketing complementary advantages?

For example, if a catering industry to do its own business model, there is no doubt built in the mobile O2O operating platform. Then how to do it, from the line look, we can do a lot, when the actual most effective is also the establishment of their own website electronic preferential platform, because the network interconnection brings traffic and sales, from publishing to sharing, these are at any time may bring huge wealth of a development direction, that how to cooperate with the release of the line, that line what to do ?

That is the application of mobile apps embedded, because the mobile phone app is also now mobile O2O operating platform in the God Horse logo, when a consumer, from the beginning to see a sense of goods, will think how to buy? Naturally more will think whether there are more goods let me get more concessions, more attractive. Let the consumer experience a smooth popular pay front. Because humans know that today's mobile payments are the hottest way to pay, if you don't embed your wares in your mobile app, how can you get more opportunities???

The final is the guest to the store waiting period of the goods show: use their own platform to show their merchandise concessions, so to speak, display is the best way to publicize, but also a set of guests to do a good order preparation. Mtaiyi once and I said a word, consumer time, is your own operating time.

The use of good mall display, so that customers do not only know more about their own needs, but also save the consumer's point of order time, this is not better? To the online marketing and offline marketing to produce a chemical reaction, the most important thing is online marketing and offline marketing positioning to be consistent! Because the integration of good online marketing and offline sales are to produce a good brand effect!

In a word, as online marketing, we must have the overall thinking of marketing, can not simply be online marketing and offline marketing confused a group, you can use offline integration driven online, can also use the line to see how to do under the line, more online marketing and offline marketing integration together, thus gaining complementary advantages, Naturally will be able to play a multiplier effect of marketing! To be in their mobile O2O operating platform to get more wealth.