Mobile SEO: Three marketing trends you should know

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The first trend is that mobile traffic is growing fast, faster than you think. The figure below shows the percentage of the action points selected in different industries in Google. For example, in the Automotive (auto) field, the offset click Share (point selection) accounted for 20% of all the points selected, and the smartphone click Share accounted for 10% of all points selected.

The second trend is that tablet computers have a better ROI than desktop computers (return on investment) as shown in the following figure, tablet computers are about 20% higher than desktop computers in conversion, and smartphones are about 40% lower than desktop computers. Tablet computers, which have a 30% lower CPC than desktop computers, have a better ROI than desktop computers.

The third trend is that different mobile devices can cause very significant ROI changes, as shown in the following illustration, ROI is twice times higher for iOS users than users of Android. That is, using the ipad or the iphone's user is more likely to cause conversion.

So the authors suggest that you take the following five actions:

(1) to analyze the trend of action flow in your marketing activities.

There may be different results in various industries, although the above illustration shows some trends, but you must analyze your own flow trends. And whether the United States and Taiwan users will have the same trend, but also the question of the value of the discussion.

(2) Set up different marketing activities of tablet computer and intelligent mobile phone.

The picture above shows that tablets and smart phones may have different user behaviors, with different screen sizes and differing usage scenarios. Although all are action equipment, but there will be a different behavior response, so the two can not apply the same marketing activities.

(3) Not only the use of brand-related keywords.

Most people will think that the ROI of action marketing is not good, so the brand-related keywords to maintain the visibility of the brand, do not particularly want to cause conversion. But this concept should be changed, or use only the brand-related keywords, try other keywords to introduce traffic.

(4) Try to differentiate between the working system and the use group of equipment.

Because the above data shows that iOS may have a higher ROI, you can try to differentiate between the operating system and the device's use group to understand how different operating systems and different devices will evolve.

(5) Establish a website suitable for mobile equipment browsing.

This should not be too much to say. But remember that "all engine friendly" does not mean "SEO" the same, mobile friendly site does not mean that has been mobile SEO, that is just a basic starting point.

Do you have any better ideas besides these suggestions? This article is from: http://www.chinaxmqx.com/