Mobile users search for the brand's preferred marketing platform

Korean star Kim Soo endorsement Sogou Search, its super high popularity and appeal and Sogou search launched Kim Soo meet will "grab tickets" activities, quickly pull Sogou search app download, new users in the majority of young people. At the same time, young people are becoming the major fashion brands of the main consumer, and Sogou search of the user group is highly coincident. In this context, pay attention to the Internet cost-effective and young people's consumption power of fashion brands have to cooperate with Sogou search, the latter has become a popular fashion consumer brand marketing platform.

From traditional media to mobile new media

Mobile Internet has become a general trend. China Internet Information Center CNNIC released the 34th survey report, as of June 2014, the size of China's internet users reached 632 million, of which mobile internet users up to 527 million, mobile internet users for the first time beyond the PC Internet users, and young people are mobile phone users of the main force.

In this context, the fashion consumer brand closely related to young people needs to find a better marketing platform-based on large data and accurate delivery of the Internet marketing platform. In fact, many fashion consumer brands are experimenting with newer marketing methods, such as withdrawing from traditional media and switching to new media.

In the field of new media, search as the most classic, is also the use of the highest frequency of "consumer entrance", with user initiative, purposeful, high conversion rate characteristics, coupled with the accumulation of large data support for fashion consumer brands to provide a richer, accurate marketing means, so that advertisers no longer waste advertising fees, but all used in the blade. Sogou Search for example, at present, Sogou mobile search business developed rapidly in the second quarter to 17.4% of the flow of market share continued to stabilize the industry second, and constantly pull the gap with the followers, become a lot of fashion consumer brand preferred marketing platform.

In the process of media morphological change, users tend to move more and more, which promotes the change of marketing ecology. Consumers ' behavior is more random, and the consumption process is more discontinuous. At this point, the information must be able to move with the user anytime and anywhere, in order to more effectively respond to consumers in the Internet environment. Sogou search is clearly earlier insight into this change, and through the integration of Tencent, Sohu and Sogou more than 10 "billion" product resources, the establishment of the industry's leading mobile end of the marketing resources, become the user "connection services" the best way, by the fashion consumer brand favored.

From mature group to young group

Now, after 30, the junior has entered the workplace, become the backbone of the young consumer group. Brand makers are attaching more and more importance to the huge potential market behind this segment of the population. Market research company Xinhua Letter to the results of the survey showed that: the "4+2+1" family structure of the "spire", generally favored by the family, relatively rich material life. And its values are different. Their material consciousness is strong, think that the rich life is the bottom line of the future life, has the consumption ability exceeding own income level, the consumption potential is astonishing, the consumption idea is also compared to the frontier, is easier to accept the new thing and the new idea.

They are the indigenous people of the Internet, growing up in the siege of various internet products, and always have a strong interest in a variety of new applications, combining the micro-letter and search for two popular techniques Sogou search is particularly welcomed by them. In the pursuit of young people, Kim Soo endorsement of the Sogou search app recently downloaded a surge, has become a gathering place for young users, and Ctrip and other fashion consumer brands have been working with Sogou search to develop a young market.

Various indications, Kim Soo endorsement Sogou search not only opened the search engine star endorsement of the precedent, but also enhanced Sogou search for young users, especially the "bow family" appeal. Coupled with the micro-letter, mobile phone QQ, such as the deep cooperation of fashionable products, make Sogou search younger, fashionable features gradually formed, catering to the two major marketing trends of fashion consumer brands, the pulse of the changes in the marketing trend, for the fashion consumer brand provides a contact and influence the young fashion group marketing platform.