Movie Change TV series from Tangshan earthquake to see the video bundle marketing

"Aftershock" film has not yet been released, the TV edition has begun to prepare. Recently, Huayi Brothers chairman Zhongjun in a Shanghai TV drama Forum, revealed: Feng Xiaogang's film "Aftershock" will be a TV version.　　From the "Yangcheng Anshao", "Blue File", "Myth" (film version of the television version) to the "Wind", "the founding of the Great Cause", the adaptation of the popular film has become a new TV drama industry, "the" road. Indeed, the adaptation of popular movies to TV dramas, saving costs. In particular, such as "tang" such a large production, props, scenes saved a lot of money, running easier and faster, marketing almost 0 of the cost of investment will be able to take the benefit of the fisherman. This is a clear account. Zhongjun For example, July "Aftershock" will be released, according to his estimate, the box office will be around 400 million yuan. The heat of the film is not over, the TV version is almost able to complete filming, combined with post-production after the new "baked", just can borrow the momentum of the film again hot.　　In this way, not only the sale of copyright is not a problem, ratings and popularity can be guaranteed. It seems that saving marketing costs and production costs, the iron strike is the biggest temptation for investors.　　Therefore, the mood can not wait to understand, but investors need to grasp several principles. First, the film director is the key. Feng Xiaogang's films are very box-office, and a more than a box-office, this point zhongjun very clear, so the "Tang" film has not released the TV play has been started.　　This is Word-of-mouth, but also the brand effect. Second, the script is a test. The two-hour screenplay extended to the TV drama of more than 20 hours, seems to be the writer to the existing framework to add new content, but Yan frankly, "the adaptation of the degree of difficulty is still to see the film itself gold and influence, but also to see the level of creation of the author." Because in the addition of flesh or blood to try to ensure that no water, this may be the most difficult place. "Again, film Word-of-mouth is guaranteed. 30 million Yuan investment box office is not 100 million yuan, 100 million yuan investment box office not 300 million yuan is not a success, it is difficult to form a wide spread and influence.　　In the Mother brand (film) has not formed a widespread reputation, the introduction of the sub-brand is very dangerous. The democratic decision is the process. The director is good, the actors are good, the script is fine, the investment is in place, but the market risk remains. Therefore, in the decision-making needs of the main participants in all aspects of the democratic vote, everyone based on their experience to assess the risk, the final decision is up or not.　　This "Tang" play very well, the actor, director, writer Qi voted in favour. In addition, the investor also needs to have the risk consciousness, the plan is good, also has the risk.　　How to reduce marketing costs as much as possible? How to maximize profit? One is to carry out the bundle of marketing to the end. In the advertising campaign, the main push film, in the news dissemination of the same name TV series. The purpose of the marketing communication is to let the audience know when the movie will be released, which is the core of the transmission, and also the TV show, which will be released after the film is finished. Of course, we must make it clear that the purpose of early advertising is to disseminate electricityDo not put too much content in the video release, simplify the spread. Second, online and offline promotion of the integration of each other. The information about TV dramas is not enough for news reporting, it needs to do three jobs: first, when the premiere ceremony, introduce the relationship between film and TV, highlights and selling points; Secondly, when the film is released, the broadcast information of the TV play is inserted in the plane of the major cinemas and the video advertisement. Third, selected part of the cinema, with the purchase of tickets to give coupons, This coupon is sponsored by the merchant and can be advertised on the back.　　The purpose of this stage is to link the film with the TV play, and highlight the difference points. Third, the advertisement is implanted in advance.　　The play's advertising development began in the film, telling businesses that your ads not only can be implanted in the film, but also will be in the TV series to achieve a more perfect implantation, two of implants packaged, a special price. Of course, the TV series sometimes has a long advantage, easy to solve the number and depth of implantation.　　Here, the proposed ads inserted when the story, do not hard set, otherwise will affect the perception, Spring Festival evening Sketch "donation" is a precedent. Four is the derivative products closely followed. such as books, CDs, music, games, apparel and tourism products, after the start of the development. When the film aggressively, the related products are put into the market. Must grasp the good time, according to each product attribute different, the promotion way and the method also has the difference.　　For example, Experience Tour, the site park can be opened with the film and TV show, the TV premiere can draw a lucky audience to enjoy free experience and so on.　　The adaptation of popular movies to TV dramas, or the adaptation of popular TV dramas to films, which will be more common later, shows that the development of film and television drama more market-oriented, but also pay more attention to the audience taste and market effect of the double harvest. Film Word-of-mouth to the director, actors, writers, producers and other brands to bring the accumulation and promotion of brand value, but also will magnify the cultural brand value, extend the product, extend the life cycle of film and television brands.　　Finally, I wish "aftershock" over 400 million, but also hope that our film and television entertainment brand development to a higher level. (HC Network Enterprise Management Channel)