"Music language" website psychological marketing How to help enterprises to cross the "winter"

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By the end of 2008, the number of Chinese Internet users reached 300 million, and the number of independent websites reached 2.7 million. If your customer is in the 300 million users, how to quickly and accurately in these netizens to find out the customers you want, so that psychological marketing to them? This is the topic that this article needs to explain.

L which netizens will go to the corporate website?

Site content to determine the site's visitors, corporate websites are generally introduced enterprise products and services, so visitors to the corporate site should be concerned about enterprise products or business people. Who cares about the product or business? After careful analysis and research, we found that there are five groups of people concerned about the business or products, and only those five people will come to the corporate web site.

1. Potential customers who are ready to buy enterprise products

2. Old customers who have purchased the products of the enterprise

3. Partners to help enterprises sell products

4. Business peers offering similar competitive products

5. The company's internal personnel who regularly update the website

In the above five categories, the first category of people are the most urgent marketing personnel need to find the sales object, the second category is the Enterprise customer service personnel should focus on maintenance and two of sales of mining objects, the third group of people need to give the support of enterprises, the fourth category of people should be wary of the object. The question now is how many people are visiting the site? What kind of person are they? To achieve these functions, you need to install a similar "music language" marketing tool on the site. Through the "Music language" this marketing tool, corporate sales people can know in real time who is visiting the site, they are potential customers, old customers, partners or competitors.

How to analyze the Internet users ' access behavior and purchase psychology dynamically?

Just knowing who is visiting the site and just knowing that they are the five are not able to carry out psychological marketing. We have to identify the five types of people based on the collection of visitors ' behavior data, further analysis of their purpose and motivation of the site, such as to buy the product? Is it just to come to understand or to buy right away? The analysis of these behaviors requires the website to have the ability to collect data on visitors ' behavior, such as visitors from that city ( From that city will help you to understand the general character of this person geographically, such as forthright type, impulsive, stubborn type, their IP address, they come from the search engine, they search what kind of keywords come over (the keyword will reflect the customer's purchase intention), currently accessing that page ( Together with the key words to confirm his purchase intention), in the different pages of the stay time, the site within the access trajectory, to the frequency of the site, and so on, through the collection of these behavioral data and real-time analysis can be a good understanding of visitor behavior and purchase psychology, thus for the next step of psychological marketing lay a foundation. In order to achieve the above real-time data acquisition and dynamic analysis of the function of purchasing psychology must also be installed in the website "Le language" such a professional marketing tool.

How to develop website psychology marketing for visitors?

Through the "music language" real-time monitoring and dynamic behavior analysis, the site sales people have a lot of information about the visitors, including their belonging to the five categories of people, their motivation and purchase psychology, the next is to the most valuable people in the initiative to initiate online dialogue, once connected to the online dialogue, The main purpose of the website marketer is to obtain the detailed needs and contact information of the visitors through dialogue, and to form a sales clue. Before initiating a dialogue because marketers already understand each other's psychology, so the conversation can be more targeted, the content of communication more in line with the needs of each other, it is easy to win the trust of each other, so as to obtain contact information and needs to lay the foundation of trust. The functions of these active dialogues have also been integrated into marketing tools such as "Music language".

L Website Psychology Marketing Funnel Formation

1. Enter the independent IP number of the website ("Music language" of the website analysis has very detailed data)

2. Click on the "Le language" online icon Independent IP number ("Music language" of the customer assessment has very detailed data)

3. Connect the "Le Language" dialog independent IP number ("Music language" of the customer assessment has very detailed data)

4. The independent IP number that leaves the contact method and the demand in the conversation ("Music language" the business card management has the detailed data)

5. Independent IP number of the resulting transaction ("Le language" the next step provided in CRM order management can provide transaction data)

Through the "Music language" marketing funnel analysis can guide the enterprise marketing staff to improve a link, so as to further provide flow conversion rate.

1. If the number of independent IP to the site is small, the enterprise should strengthen the network promotion, to improve the number of independent IP access to the site.

2. If you click on the "Le language" online icon of the number of independent IP few, that the "Le language" online icon placed in the site is inconspicuous or some key page did not place "Le language" online icon, resulting in low clicks.

3. If you connect the "Le language" dialogue with a small number of independent IP, indicating that the enterprise marketing staff often offline or often put into a busy state, resulting in lower access rate, should improve this link.

4. If the number of independent IP cards left on the "Le language" is less, it shows that the communication between the marketing staff and the visitors is not satisfactory, through analyzing the dialogue record of each failure dialogue to improve the marketing personnel's words and communication methods.

5. If the number of independent IP to produce a transaction is lower, it is necessary to analyze the contact record of the customer management link in "Le language", analyze the reason of the transaction failure, and improve the tracking method.

In short, in the "cold winter" enterprises should reduce the necessary expenditure, the limited resources to invest in small, quick results of the project. And for the vast number of enterprises, the most core is marketing. How to use the smallest input to generate the biggest sales, I want to develop the website psychological marketing should be the lowest cost, the most effective way. Of course, the core of website Psychology marketing is that enterprises must have a more readable website, has certain promotion, the website has "the music language" such psychological marketing tool, has the quality psychological marketing personnel, if has these several conditions, the website Psychology marketing certainly can bring the biggest value for the enterprise.

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