Music video network: Weaving full of imaginative multi-screen marketing Blueprint

Multi-screen era, for the media, advertising agencies, advertisers and so on in circles outside the circle of many characters, as if the two sides of a coin. One side is to open the new profit model opportunities, full of beautiful dream of the Garden of Eden, on the other side, is the infinite challenge and thinking, how to do multiple screen marketing? Once opened countless people fantasy space of the Internet more screen life, has actually happened and changed the life of millions of netizens. The growth of multiple screens has changed the various components of the business community, including diet, health care, health, education, and public systems. One of the most obvious effects is that people are accustomed to being freed from the "first screen"-the traditional TV screens-to get news, TV dramas, movies and favorite TV programs from mobile phones, Pad, and even internet smart TV. In fact, people who still "stick" to watching TV are also receiving shocks from multiple screens. At the beginning of the 2013, a multi-screen interface technology code-named "Screensplay" opened its veil to the world for the first time in a dazzling form full of future technology. The technology adopted the first multi-screen in one of the response layout and grid system, it revolutionized the emergence of the current based on the PC, Phone, PAD, TV screens, such as a large screen terminal video across the same experience of the gap. And this is enough to subvert the existing video industry's inherent use mode and marketing model of the founders, it is recently because of the music TV Super TV hot and become the industry focus of the music network. Multi-screen linkage 360 degree coverage, the realization of brand depth from the traditional media "content for the King", Network Media "terminal for the King" to today's multi-screen interactive era of "Discovery for the King", people into a message "ubiquitous" era. Because of the multi-screen era "multi-screen interaction", "multiple screen transfer", "multi-screen sharing" and other characteristics, audience transmission by the unity of the features more prominent, become more entertaining and sharing. At the same time, under the "Reading Screen era", people change the way of receiving and transmitting information under the driving of technology, the boundaries of information communication channels between different screens become blurred and the behavior of the audience changes. Liu, vice president of marketing, who has been immersed in large data marketing for many years, said that in the era of multi-screen interaction, because the dissemination of information can achieve interactive sharing, but also set multimedia in a, so the attention of the audience from the surface of the fragmentation into substantive polymerization. Faced with the change of the audience seeking, receiving and sharing information in the multi screen era, the real problem that the advertisers need to face is how to make the brand information accurately cover the target audience, and interact with it, so as to obtain more accurate first-hand data and adjust the market communication strategy in time. and the music visual network based on the new eco-vision on the basis of the four major dissemination of bright spots, opened a door to multiple interactive marketing. A new cloud of multiple-screen strategic layout, to lay a more interactive basis for the screen, the new Music Vision Network, screensplay multiple terminals across the screen consistent experience; new mobile creative advertising, create new ideas of brand communication; new TV Super TV, the large screen terminal hosts the full experience. In the large data system of the cloud Platform, PC, Pad, phone and video TV Super TV four terminal platforms are able to achieve real-time conversion and interaction through a unified account, to meet the needs of users in different scenarios of video requirements, and ultimately achieve the effect of multiple-screen linkage. The application of Screensplay multi-screen interface technology makes the multi terminal Cross screen experience become a reality. In the four terminal platforms, with creative and interactive advertising to attract users, with a comfortable visual effect to please users, with large screen impact full of visual effects to create a strong brand impression. And the unique beat Entertainment integrated marketing strategy, video site unique content advantages and multiple screen communication means perfect combination, in the optimization of user experience based on the expected brand marketing effect. At present, the video network of this marketing strategy has been included in the public, the Italian, Red Bull, the United States and many other advertisers favor. Compass Precision Marketing System landing, evaluation of cross-screen advertising effect from marketing strategy implementation to real implementation, is undoubtedly a vital step. and music Network marketing vice President Tan Jingying, the music to see multiple screen marketing prospects for the future full of confidence. Her confidence, perhaps, is related to the secret weapon developed at the marketing product level this year-built on a cloud-and-screen strategy based on the "music-vision Compass precision Marketing System". This system consists of seven sets of a needle, precision point to customer marketing needs, to achieve accurate advertising. Because of its overall structure and ancient Chinese compass shape very similar, so named. Tan Jingying briefly explains how the Compass precision Marketing system works. It takes the Compass advertisement publication system as the drive core, covers the audience crowd, the time state, the content resources, the geographical distribution, the industry customer as well as the media product altogether six big dimensions. Through the in-depth analysis of the advertising demand and brand attribute of the main brand, select the matching content resources on the video platform, make directional choice in covering the whole country and mainstream audiences, combine the different viewing behavior habits of the user in the Office, the road, the living room, the bedroom four kinds of time state, use the multi-screen bombing, the ground net linkage, the first monopoly, Lock hardening, funnel filtering, tracking fixed cast, combined frequency control, IGRP optimization, creative combination of nine major media products to help advertisers achieve a multiple-screen stereo advertising, targeted placement, the core Dan exclusive exposure, fixed position to strengthen exposure, the frequency of the release of flexible combination and the spread of the TV to optimize the transmission effect. "The greatest value of the music-vision Compass precision Marketing system, is realizes the video marketing product precision application, comprehensively satisfies in the multi screen era, the advertisement main to cross multiple screen optimization accurate quantification appraisal, helps the advertisement advocate to enhance the media investment rate effectively, the science accurate completes across multiple screen media effect evaluation and the plan optimization. Tan Jingying concludes. June 19, the TV Super TV global synchronous Reservation officially opened, 12 hours to reserve more than 30,000 people. From this number Lenovo to TV big screen in the form of advertising and profit mode of endless reverie space, as well as advertising brands in multi-dimensional across the screen opportunities and challenges, your bloodIsn't it burning?