Need to change the new strategy of socialization marketing of interactive faction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, the domestic leading mobile digital marketing solution Provider-Interactive faction launched a complex "3+7+4" social marketing new strategy: integrated with the large data system +scrm+ precision drainage as the core of the new mobile digital marketing system, fully realized the brand socialization marketing intelligent, interactive, accurate, Committed to become a large and medium-sized enterprise social marketing "Fan Butler." In order to achieve this goal, the interaction from last year began to the entire social marketing system to carry out the ecological layout.

At the beginning of the year, the interactive faction has launched a π+ socialization marketing solution based on mobile internet with "people" as the center, with data and digital technology as the leading advantage, providing customers with efficient, intelligent and convenient SCRM, SDA and Sam three social marketing management services. In the May, the interactive faction has extended its 7 customized marketing service and 4 professional solutions based on diversified marketing needs of customers to help customers cope with the changing digital marketing environment. Thus, it forms the new strategy of "3+7+4" socialization marketing of the interactive school.

Under the guidance of the new strategy of social marketing, the interactive faction can not only find the fast growth path of snowball for the product, but also devote to solve the problem: How to transform the user into a fan, how to construct the social marketing of the fan interaction channel, and highlight the mission of the Social marketing service expert.

π+ Social Marketing Holistic solution promotes customer relationship maintenance

From the rise of social media to the evolution of pluralism, the interactive faction has always adhered to the data and digital technology as the soul, customer demand as the core, and constantly through technological innovation to the social behavior analysis, data optimization perfect combination, at the same time launched a collection of SCRM, SDA and Sam three management system π+ management platform, Designed to provide customers with more efficient social marketing services.

Compared with the traditional CRM system, the interactive SCRM (socialized customer Relationship management system) is more in line with the demand of socialized marketing, and it is the basic service system in the early stage of enterprise socialization marketing.

A fan-centric, social networking platform, rapid build enterprise mobile Internet side contains CRM, mobile Mall, community, member management and public opinion monitoring as one of the social customer relationship management platform, at the same time through a wide range of platform management system, Micro Bo, micro-letter Contact Group, notes, data export backup, Facilitate the management and tracking of customer dimensions of information, and the integration of multi-platform data and users to carry out efficient and intelligent communication services to help enterprises quickly establish effective social media marketing positions.

It is understood that such a large, complex management system interaction only 7 days to complete the deployment, the overall promotion of enterprise SCRM layout speed.

SDA (Social data Analysis System), which is a necessity in large data age, mainly serves the data analysis system in the advanced stage of enterprise socialization marketing.

Mainly based on the user data provided by the SCRM system, through a variety of algorithm models, data integration to establish a unique real identity database, each user behavior can be quantified to achieve diversity, with visual view of the user's personality characteristics, and then combined with multi-dimensional analysis of user attributes, and then help enterprises to subdivide and locate user groups , and finally achieve the goal of improving the production process and improving the way of marketing promotion.

SAM (social Activity Marketing system) is a social marketing platform for any stage of service and corporate social marketing.

Through the "relationship" channel of interest, the enterprise, from the media and users of the value of the three to show, and the three parties can benefit from the three-win social marketing platform. Sam platform can intelligently match enterprise requirements and media attributes, through the accurate orientation of entertainment games, so that enterprises and fans to build a pleasant interaction between the smooth channels to effectively convert fans into users or customers. And since the media through the content attraction, directs the user to take the enterprise and the product information the amusement game, participates in the amusement game, and obtains the corresponding benefit.

It is reported that the SAM system not only take into account the interests of fans, from the media, but also in the enterprise customers can be put on demand, according to the effect of pay, the effectiveness of the maximum effect of delivery.

7 Customized marketing services to build social closed-loop system

Where the customer goes, the marketing service goes where.

Interactive 7 customization service is based on mobile internet, social media as a way to open up customer interaction with consumers, provide highly customized mobile digital marketing management Services, rapid response mobile digital marketing services, accurate mobile digital marketing services, and comprehensive, Intelligent Mobile User Data Mining analysis service and socialized business consulting service.

It is understood that a comprehensive one-stop customized services to meet the overall customer demand for mobile digital whole case, but also to face the customer in the social marketing of individual service needs. From the full case service, the Strategic consulting service, the construction service, to the accurate dissemination service, the Big Data Management Service, the interactive relations Service, to the media delivery service, has covered the customer socialization marketing each stage demand, has played the escort role for the brand marketing promotion.

4 major professional solutions to help brand, sales double benefits

The interactive professional research and development team constantly studies social media and the environment, combined with customer needs and industry characteristics, tailored for customers to effectively solve the mobile electric business, precision drainage, meeting interaction and social listening to 4 sets of efficient, professional social marketing solutions, and continuously tracking, analysis of marketing results, timely adjustment of marketing strategies, For the brand of social marketing to provide a solid guarantee.

It is well known that the major determinant of the future of a strategic system is the three decisive factors: one is to see whether the products and services are in line with the development direction of the industry, whether it is the trend of the future; the second is to see whether the core technology is mature and advanced, with scalability; the third is to see whether the market demand has great potential, and these conditions interact in the " 3+7+4 "The new strategy of socialization marketing is now fully equipped."

Especially thanks to the pioneering layout in the field of mobile digital marketing and the continuous innovation and upgrade of the core advantages, the interactive faction has successfully provided efficient mobile digital marketing services to large and medium-sized enterprises such as BYD, Australia baby toys, China Telecom, Tian Love milk powder, New Hope dairy industry, Xun Network, Ang Tatsu Electronics and special steps. At the same time, it has verified the role of the interactive faction as the manager of corporate fans.

About the interactive faction

The interactive faction is based on the mobile internet to "people" as the center of the value chain, committed to digital technology as the core, with the leading advantage of social networking, to help brand establish customer "relationship" and build "fan" interactive channels, in-depth collection, analysis of core consumer behavior data, For the enterprise to provide effective mobile digital marketing as a whole solution. For more information about products and services, welcome to the interactive website.