Neglected Medical Industry Network Marketing

CNNIC recently published the 19th China Internet Development Statistics report shows that China's internet users reached 225 million. But at the same time, a larger number is in front of fixed-line users to reach 380 million, while mobile phones and http://www.aliyun.com/zixun/aggregation/6001.html "> PHS users will be nearly 500 million." At the same time, Wang Zhihai said: "Focus on SMEs may be the next Google is the key to where."

Although the tide of information has been popularized for 10 years, the popularization of the network in Chinese small and medium-sized enterprises is not high, many enterprises are still mainly by telemarketing. "All this is indicative of a larger target group and an accurate delivery effect than the Internet," he said. Because the phone ads are more concerned about the development of end-users, with end users to attract more business users come in, and other opponents of the development may be too concerned about business users, merchants need to pay them first, the merchant has not yet realized the benefits of the business, he can not assess the value of this. And the call advertising is the opposite way.

The Network Marketing enterprise must strengthen its own ability, changes the enterprise and other competitor's competition contrast strength. Consolidate the company's existing competitive advantage: the use of network marketing companies can be the current customer requirements and potential needs of a deeper understanding of the company's potential customers have a certain understanding of the needs of the development of marketing strategy and marketing plan has a certain pertinence and scientific, easy to implement and control, smooth completion of marketing goals.

The company in the database with the help of the marketing strategy has a strong pertinence, in the marketing cost reduction at the same time also increased sales revenue. Strengthen communication with customers: Network marketing is customer-centric, in which the database stores a large number of current customers and potential customers of the relevant data. Companies can provide specific products and services according to customer demand, with strong pertinence and timeliness, can greatly meet customer needs. Customer's rationality and knowledge, requires the product design and production to participate in order to meet their needs to the maximum. Through the Internet and large databases, companies can provide personalized services to customers at low cost.

Setting up obstacles for intruders: designing and establishing an effective and perfect network marketing system is a long-term systematic project, which requires a lot of manpower, material and financial resources. Once a company has achieved effective network marketing, it is difficult for competitors to enter the company's target market. It is almost impossible for competitors to build a similar database with a considerable amount of cost.

According to the survey found that at present, there are about 30% medical units (mainly Out-patient clinics, clinic, community medical care) patients do not need to fill out personal data can direct medical treatment, but the prescription will fill in the patient's simple contact, there are about 30% medical units (mainly regional township hospitals and other small medical units) Patient registration is required but not required to fill in the personal data, only about 40% medical units (large and medium-sized hospitals and private hospitals) require patients to fill in when the disease duration needs more comprehensive personal data.

Another survey found that more than 90% of the national medical units do not collect and use the patient's personal data, including mobile phone, telephone, e-mail, contact address and other patients contact information, such an important marketing resources are countless countless companies as life, but was forgotten by the hospital.

International brand DHC Cosmetics company cost tens of millions of, through a variety of ways to send free trial, in addition to the use of free strategy to build brands, its main purpose is to collect a large number of customer information, which is likely to be the future survival of marketing resources; Any enterprise will focus on customer relationship resources, And many companies have established a more sophisticated customer relationship management system, why the hospital has ignored?

Yes, most of the big hospitals from marketing point of view, it is possible to ignore these customer resources, has come to the endless natural resources, as long as a public hospital brand, only by the mouth of the marketing can be enough to let the hospital overcrowded, the state has to introduce patients shunt medical reform, small disease into the community, big disease into the hospital; But with the reform of the medical system, the State to support and develop community medical care, the introduction of the competition in private hospitals, small hospitals to send people need marketing, big hospitals to strengthen the brand needs marketing, private hospitals need marketing, why these readily available customer resources overlooked?