NET Business University explains network marketing strategy 13 kingpin

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Network Marketing is the use of all the targeted user-approved Network application Service platform to guide the user's attention to the behavior or activities, the purpose is to promote product online sales and expand brand influence. This includes: blog marketing, podcast marketing, RSS marketing, SN marketing, creative advertising marketing, Word-of-mouth marketing, experiential marketing, fun marketing, knowledge marketing, integrated marketing, event marketing.

Network Marketing is the use of all the targeted user-approved Network application Service platform to guide the user's attention to the behavior or activities, the purpose is to promote product online sales and expand brand influence.

In the Internet web1.0 era, commonly used network marketing: Search engine marketing, e-mail marketing, instant Messaging marketing, BBS marketing, viral marketing; But as the internet developed into the web2.0 era, network application services are increasing, network marketing methods are becoming richer, including: blog marketing, Podcast Marketing, RSS marketing, SN marketing, creative advertising marketing, Word-of-mouth marketing, experiential marketing, fun marketing, knowledge marketing, integrated marketing, event marketing.

We need to understand a lot of network marketing strategies, and combine their own resources widely used in product promotion and brand building, and so at the most marketing strategy should be how to understand and effectively carry out:

1. Search Engine Marketing

Search engine marketing is divided into two kinds: SEO and PPC

SEO is search engine optimization, it is through the website structure (internal link structure, the website physical structure, the website logical structure), the High Quality website topic content, the rich and valuable correlation external link optimizes, causes the website to be more friendly to the user and the search engine, obtains in the search engine superiority rank for the website introduction traffic.

PPC, refers to the purchase of the search results page ads to achieve marketing purposes, the major search engines have launched their own advertising system, each other is only a different form. The advantage of search engine advertisement is relevance, because advertisement only appears in related search result or related topic webpage, therefore, search engine advertisement is more effective than traditional advertisement, customer conversion rate is higher.

2. e-Mail Marketing

e-mail Marketing is a subscription to the industry and product information through e-mail to the required users, so as to establish a trust and trust relationship between users. Most companies and websites have already taken advantage of e-mail marketing. After all, mail is already one of the Internet's basic application services.

3. Instant Messaging Marketing

As the name suggests, that is, the use of Internet instant chat tools to promote marketing methods. Brand building, abnormal marketing may be achieved not a small amount of traffic, can not only users do not recognize your brand name, or even your brand name has been pulled into the blacklist; therefore, effective marketing strategy requires us to consider providing users with valuable information for their individual.

4. Viral marketing

Viral marketing is not the use of viruses or rogue plug-ins to promote publicity, but through a reasonable and effective integration system to guide and stimulate users to actively promote, is based on the user on the basis of the marketing model.

5, BBS Marketing

Without careful explanation, I think this application has been very common, especially for personal webmaster, most of the portal to the Forum water at the same time leave their own web site links, every day can bring hundreds of IP. Of course, for enterprises, BBS marketing should also concentrate.

6, Blog Marketing

Blog marketing is the establishment of corporate blog, for enterprises and users of the interaction between the enterprise culture and the embodiment of the general industry, such as comments, work feelings, mood essays and professional skills, etc. as the enterprise blog content, so that users more trust enterprises to deepen brand influence.

Blog Marketing can be a company to build their own blog or through a third-party BSP to achieve, enterprises through the blog to communicate, to enhance customer relations, improve the effectiveness of business activities.

Enterprise Blog Marketing Compared to advertising is an indirect marketing, enterprises through the blog and Consumer Communication, the release of corporate news, collect feedback and opinions, to achieve corporate public relations, these although there is no direct publicity products, but let users close, listen, communicate the process itself is the best marketing tool. Corporate blogs are similar to corporate websites, but bloggers are more casual. Another, and most effective and feasible is to use the blog (people) for marketing, this is the blog has always been very hot topic, Lao Xu and the interests of Sina Blog, Keso blog ads, and news of the blog Advertising Alliance, the recent Rising blog evaluation activities and so on, this is actually the mainstream of blog marketing and direction. Blog Marketing has low-cost, divided, close to the public, fresh and other characteristics, blog marketing will often form a lot of talk, to achieve a good two times the effect of transmission, this in foreign countries have many successful cases, but in the domestic still relatively few.

7. Podcast Marketing

Podcast Marketing is in the widely disseminated personalized video ads or in the podcast site to carry out creative advertising and other ways to promote the brand, for example: some time ago, "Pepsi I create, network things I create" advertising creative recruitment activities, the current most popular video podcast site Abroad (World Netizens video carnival), Famous companies through the release of creative video ads extended brand concept, is the brand effect is constantly deepened.

8, RSS Marketing

RSS marketing is a relatively immature marketing approach, even in developed countries such as the United States still have a large number of users do not know this. The use of RSS in the Internet industry, mainly to subscribe to the log and information, and to enable users to subscribe to the possibility of advertising information is even more remote.

9. SN Marketing

Sn:socialnetwork, the social network, is one of the special web2.0 of the Internet. SN Marketing is based on the concept of Circle, network, six-degree space, such as the theme of a clear circle, clubs, such as the expansion of the marketing strategy, generally in the member recommendation mechanism as the main form, for precision marketing provides the possibility, and the actual sales of the conversion rate preference, For example: Googlegmail mailbox that uses the recommendation mechanism, only if others send you an invitation, you have the opportunity to experience Gmail. At the same time, when you have Gmail and can give others invitations, users through the invitation mechanism to expand their social network, at the same time, googlegmail through the continuous transmission of people and interrelated to achieve the brand transfer. This can be said to be the sublimation of viral marketing, which for users to recognize the brand of products play a strong role.

10. Creative Advertising Marketing

Creative advertising Marketing, perhaps after reading the "Good Housing Network hot real Estate marketing Analysis" You will be inspired by some inspiration, enterprise creative advertising can deepen the brand influence and brand plastic demand. Lattice website, I have money like this is pure creative advertising.

11. Knowledge-Oriented marketing

Knowledge marketing is like Baidu's know, through the user to ask questions and answer the way to enhance the user stickiness, you expand the user's knowledge level, the user will thank you, imagine the enterprise may establish an online troubleshooter such interactive channel, lets the user experience the enterprise the specialized technical level and the high quality service, or may wish to set up an area, specifically to the user to popularize relevant knowledge, daily update and so on.

12. Event Marketing

Event marketing can be said to be hype, can be valuable news points or bursts of practice in the platform or outside the platform for speculation to enhance the influence, for example: Good room network has just been hackers attack a few minutes I found, so the shortest time to write a simple article about the event, and sent a few regular activities of the QQ Group and forum, Of course, it would be better if you could write a depth report based on the incident, which would make more people notice my blog.

13, Word-of-mouth Marketing

Although Word-of-mouth marketing is not only in the 2.0 period, but in the 2.0 era of more obvious, more important.

Source: University of net Business