Network brand promotion strategy skills of network Marketing

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The ultimate goal of the network brand is of course to complete the sale, but its mechanism and direct sales are different, a part of the user first understand it is possible to form a sales order, and previously did not know the existence of the brand. But the network brand is not a visit can be formed, must be in front of the user repeatedly show fixed image, in the user's brain left the brand and product subconscious contact.

What is the network brand? Simply put: Brand name, company name, company logo, slogan, specific domain name and so on.

How to build a network brand? On the basis of ensuring products and services, the formation of network brand can be simply summed up as one, that is, to strengthen the unified image, and repeatedly displayed in front of the user.

Network Brand Promotion Skills!

1, Domain name registration simple and easy to remember

2, Logo design clearly highlight the company's characteristics with visual impact

3, slogan slogan propaganda is very important, a good slogan can greatly increase the number of ads and other clicks

Example: Summer clothing sales slogan "Full 70 percent" "Clearance sale" "The sale of" the slogan is better? See that ad you would prefer to click on it?

4, structural layout and layout of simple and reasonable focus, attract attention

Example: Taobao home Focus Map, if you often go to Taobao shopping, your first sight is the focus map, each entry will deliberately go over the focus of the ads, you have to do it?

How to promote the network brand and how to improve the conversion rate?

For example: "Buy Now" "Add cart" These two buttons, you think that a more appropriate and easier to produce orders?

Upgrade conversion rate need to go on trial, a small picture of typesetting, a button text settings, a brief introduction of the prompt!

For example, Dangdang book channel related books recommended, if the user generated transactions, according to your purchase books related books recommended!

For example, excellence Amazon, tips How many minutes to purchase will be shipped

For example, Dell will be prompted to buy this product, plus 200 can be enough to have a certain product

For example, a store that prompts you for a full amount of shopping and so on.

A casual reminder, you can improve a lot of conversion rate, greatly reducing the cost of attracting customers, such as weight loss, such as hot products, the first customer's cost is mostly in 60~200 yuan, but the cost of maintaining the final customer is much cheaper.

The title party, have to mention can attract the flow of the same time can also help to improve the conversion rate, may be a lot of people think just attract some of the garbage flow, but you have thought about it, a product quality, and after-sales service no one to traffic no one knows, the final result is the same, So the title party is to build on the premise of perfect product service.

For example: At the end of the service is to remind "call us immediately", "want to know more details, please call us", "call us, immediately receive 100 yuan discount volume" that better?

conclusion, the establishment of network brand can improve the conversion rate, in the promotion of conversion rate also to attract traffic, improve conversion rate need to pay attention to details need creativity, a trivial change may bring you 20%~30% orders.

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