Network do pioneer brand marketing Passion "go to the Countryside" campaign

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Everyone understands that this global economic crisis has to continue for a long time, many industries and enterprises are not as prosperous as the past, many have entered the era of small profit margins or negative profits. Life to continue, change is necessary, as the network boom throughout the country as a spark general spread, many enterprises began to use the power of the Internet, leaving the warm one or two-line city, set off a scramble to "go to the countryside" movement.

Path sinking is inevitable

For a long time, the first-line big city and second-line regional Center City is the focus of enterprises, around the so-called high-end consumers in these cities, many large and small enterprises spend huge sums of money to play desperately like competition attack and defense. In some consumers more intelligent and rational appearance behind, is a lot of enterprises crowded on the log bridge you push me shoving embarrassing scene, in the product more and more homogenization of the situation, brand promotion in the "differentiation" strategy brought about by the value of also become no longer attractive. The white-hot market competition has brought many painful lessons to the enterprise.

Before the crisis, a lot of companies had realized this, and began to focus on marketing channels and channel system of the sinking, the outbreak of economic crisis, in the objective, but also for the Enterprise channel deep strategy to help push, the traditional marketing of high cost of investment is also gradually more cost-effective network marketing and consumer experience to replace , enterprises in the one or two-line city accumulated successful network marketing experience, but also began to be applied to the three or four-line city and township market brand promotion. From the positive attitude of enterprises and brands, they are full of confidence in the local market.

Local markets attract unlimited

Everyone knows that the local market is a tempting big cake, how to be part of their own that is the enterprise needs more consideration, but an indisputable fact is that there is a lack of competition in the brand. For enterprises, the value of exploiting local market lies in the low cost and high efficiency of development, but the universality of regional market is a major challenge to the marketing channel, logistics system and service system of the enterprise. Difficulties can't stop people, the Internet's no distance advantage just can become the enterprise can actively use the innovation strategy, the brand advertising precision to a larger range, more specific areas of the crowd, and thus, those local network portals and their vertical channel has become the enterprise and brand focus on the object.

In this kind of local market, there is a large number of people in China, the distribution of population, these user base is large, consumption demand, consumption level is relatively high, and the Internet has a certain degree of use of viscosity. Such people are usually the influence of local discourse power and the leader of the trend, the pursuit of quality of life and product price reduction. They are also the internet coverage of the heavy crowd, many from the government agencies, young white-collar companies, fashion talent, business people or Soho, is the local port and local portals and other network media core crowd, but also enterprises and brand advertising needs to cover the high-end users.

Brand advertising love on the vertical channel

The user characteristics of different local markets determine the mode of marketing in different modes. The traditional open shop mode and the TV advertising bombing mode is not suitable for the broad regional market, in the case of competitive, network convenience and low-cost characteristics, for many enterprises brand advertising to provide the first advantage, And the rapid growth of Internet users and the characteristics of regional network media also allows enterprises to see more opportunities for the brand to win, some of the specific population of the port and the local portal of vertical channels are all kinds of enterprises of all ages. As a well-known international giant in the IT industry, Intel has had a successful experience in vertical channels.

From the network marketing trend, the orientation and precision is a big trend. For many domestic enterprises that aspire to win the regional market, through local port and local portal vertical channel brand marketing, won the local high-end users are equal to the local market influence and control, while low-cost inputs and ideal marketing results, but also to ensure that enterprises in the "winter" during the market development. Therefore, it is not surprising that local vertical channels are becoming more and more popular with enterprises, perhaps, after winter, vertical channels bring these brands warm spring.