Network Marketing analysis of the campus of the net

Analysis of the domestic network

After several days of publicity and promotion, to understand a lot of domestic network and other http://www.aliyun.com/zixun/aggregation/9105.html ">sns site compared to the advantages, but it is true that some of the deficiencies of the domestic network, The advantage is not to repeat. Mainly write about the shortcomings of the domestic network, talk about the internal network in the campus more difficult to promote the reasons.

One, the promotion of a website must first look at its website localization level. Domestic positioning is just into the society of graduates and corporate white-collar, from its slogan: "From the school to the interior, for graduation to prepare"; Go into the community and go into the domestic ";" University girls, to the domestic professional women. So his publicity is mainly about graduates. This is the university campus in the domestic web site landing a small number of reasons.

Second, the function of the website. Compared with the school, the domestic abandoned the school to find high school students of the function, white-collar contacts mostly. This is also contrary to the values of the people at the University stage. College students tend to talk to more students or strangers. Therefore, this also caused the domestic stickiness is not high.

Three, the domestic function is not very perfect, such as search function, lookup function, group return function, these still need to improve. For college students, to evaluate a website, the most important thing is to be convenient, only to do more humane, in order to attract and retain more users. Of course, I do not criticize the domestic network does not do well, the domestic network of many aspects or more humane.

Workaround

In view of the above reasons, in the campus to promote the domestic, we must formulate a number of different publicity strategies, highlighting the characteristics of the network in order to achieve better publicity results.

First, the development of domestic characteristics of the slogan. University campus, the entrepreneur is a very broad group, but can not find a platform for communication, the domestic to seize this point, publicity to entrepreneurial Exchange platform, in order to know more business people as a feature point, to attract more college students entrepreneurial groups.

Second, abandon the traditional marketing methods, to find a better breakthrough point. Traditional publicity methods, posters and so on, has not played a big role in the campus, and the poster is also very high coverage. Therefore, the poster has been difficult to improve the attention of campus students. Another marketing method can be used. According to the characteristics of the university dormitory, the method of direct flyer is taken (direct leaflets to the dormitory). College dormitories generally have computers, not only can improve the domestic visibility, but also directly stimulate the desire to register.

Third, the campus propaganda banner. In general, the university campus is not allowed to hang commercial or promotional banners, affecting the campus atmosphere. By observing, the banner of university campus is mostly commonweal. Therefore, the domestic publicity can be used to hang public goods banner method. The production of public goods banner, and in the bottom right corner of the banner print "at the www.hainei.com" and so on. And hanging in a more eye-catching position. Can increase the visibility of the domestic network, but also to enhance the level of the intranet in the campus. To the university students to promote the role of the domestic.

Summary

For a new SNS site, each site has its own shortcomings and deficiencies, the key is to improve the speed difference, which is the key to the rise and fall of similar sites. Domestic network, for the successful establishment of the school, Rice Wang hand. I believe that there will be good development and look forward to a good development.