Network Marketing as a guide to the Electronic business site need to pay attention to which aspects

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With the continuous development of the Internet, the Electric business website receives more and more by Stationmaster's welcome, thus starts to become popular by the upsurge form, so far, on the internet has many stationmaster in the Operation Electric Business website, moreover appeared the big and small electric business website, small to sell the independent product, big to sell the comprehensive product. Of course, want to run the Electric business website and profit is not so simple, webmaster must be a good site design, but also to network marketing as a guide for the site design, and then in the promotion, publicity, optimization, etc. for the site to bring traffic, the final deal a series of orders. In fact, this is very simple to say, but it may be a little difficult to do, because I am also operating glasses type of electric business site, always feel that there is no sadness.

Want the site later profit, must do a good job in the site design, but also to network marketing as a guide to design the website. Do not know whether to do the webmaster site owners found that there are many small and medium-sized electrical network design is very traditional, the site, in addition to some of the simplest content almost no other. Moreover, some visitors to the site after the discovery of the site is very simple, in addition to the product, the site is no other than the introduction, such visitors will not stay too long, or do not choose to buy your site products. So, if your electric dealer website is such a website, suggest to make some small changes, can use the network marketing as the guide to design the electric business website, so can improve the conversion rate and lead the user to become the customer. Below, on the detailed with the vast number of novice electrical business owners to exchange it, look at Network marketing as a guide to the Web site design needs to pay attention to which aspects.

A strong copy writing

When a user visits your site, want to allow users to buy things must rely on text content to persuade users to buy things, then we can through the copy to let the user, unless you are selling design services, or only on the beautiful web page is not able to sell products, so only text can help you sell things. And strong copy writing is like a good hypnotist, exquisite article can let the user unknowingly be persuaded and willing to pay for the purchase.

Generally speaking, the most important thing we do in the research of website Copywriting is not research writing, no one asked you how high the level of the site text, to know the Web site copy need to study the psychology, such as the Web page slogan writing, when visitors come to your site, you only need a few seconds to attract users to stay on your site. Then, at this time the site slogan is to attract users to continue to look at one of the important means.

Found a problem, now there are too many of the electronic business site to look like a portal, to the user's feeling also do not know which place is characteristic, if has such electric quotient website to need to carry on the revision, may put the website slogan on the homepage, the setting large size special color character, must be striking lets the user first come to see these important information , pay attention to the content of the slogan needs to be within 20 characters, to say a word clearly why viewers must continue to see your site, so must achieve this psychological effect, if not then look down later will regret.

Ii. inducing visitors to take action

Do the site webmaster must make the site has a clear goal, that is, you want to let users to your site to do what.

The action you want the user to take must make it clear to the user that if you want the user to put the goods in the car, the button that put in the car must be big, clear enough, the color is outstanding, if you want to let the user pick up the phone, do not hide the phone number, if you want users to host your site on the electronic treatment, The registration form should be placed in the most prominent position on all pages.

Remember, don't let users figure out what to do next and what to do. If the user really do not know what to do next, you can put the title of the page text, the end of the text, the most dozen moving slogans, and so on, in these places to set up and clearly tell the user what to do next, as far as possible to use a variety of means to guide the user to the Of course, the induction process should not be as annoying as a promoter or salesman, and may be hard to refuse online, but it is easily rejected online.

Third, the purchase process must be convenient

Don't let users figure out how to buy a product.

Many of the electronic business sites are using a third party design shopping cart, in choosing a shopping cart program, the convenience of the shopping flow is one of the conditions to be carefully considered, such as whether to allow users to log in before the goods can be placed in the shopping cart, or require users to leave personal information, if it is leaving personal data may soon be abandoned. Users might be happier if they put a product in a shopping cart in three steps. So the shopping process to do the most convenient.

Iv. detailed information as far as possible

Believe that webmaster are also aware that one of the advantages of online shopping, is that users can easily at their own time to see the detailed information, so the webmaster should put as many products and service information on the Internet, if users have some problems and can find the answer online, In time they have any questions can also through this information to solve, so that the user to reduce the resistance to purchase.

Of course, webmaster do not for the purpose of the plan to let users actively contact us, if you really want to let users to actively contact us, probably most users will not actively contact you, because the user on your site shopping map is two words "convenient."

V. Obtain user's Trust

Users in the online shopping the biggest psychological barrier is the user does not trust the site, because users do not know the site behind is not a liar, do not know the quality of products. Of course, for small and medium Enterprises Web site, the establishment of user trust is the most headaches, because the site is not well-known, the site is all virtual, but also lack of authority of the third party to ensure that users how to trust you?

Want to build user trust in the site, my personal advice is that stationmaster can rely on every little bit from the accumulation of details to start. In China, the most developed website is Taobao, Beijing-east and other sites, why are they so successful? The reason for this is that the site has users ' comments that allow users to fully believe that they are not under the control of the seller. Can be found that there are still a lot of web sites do not comment on the system, the webmaster to do so, so you can obtain the trust of users.

VI. Elimination of purchase risk

Whether online or in real life, all the shopping resistance is the purchase risk, the general consumers are afraid of being cheated, afraid of the quality is too bad, the product is not appropriate to return too much trouble, afraid to buy after the wife dissatisfied and so on. Therefore, we should eliminate the purchase risk to the user.

The best way to eliminate the risk is unconditional refund, as long as the user wants to return, what questions do not ask, immediately unconditional refund, do not try to set obstacles, do not say that we can improve. Be sure to make a refund to the user first, and then ask what needs to improve the place, in this point Jingdong Mall on the very good, I like to sell goods in Jingdong, every time the return of customer service will personally call me to communicate, of course, first returned in the phone to me.

Vii. Promotional Packages

You know, the site has a good product, users also believe that the site, if the user is hesitant, promotional packages often become the last to promote the user out of the wallet, can do some free gifts, taxi goods, free shipping, etc., can be packaged in a package, and then provide users, This method is also very good.

Written at the end:

Above by billion optical network http://www.yichao.cn/original editing. These seven kinds of web marketing as a guide to the design of the site need to pay attention to, if the electric business website is enough to do this seven points, then your site will make a good profit performance, and your electrical business site will be the user's best trust, if not to do this seven point webmaster to pay more attention to OH.