Network Marketing bidding ranking scheme

To do a good job on the implementation of the line needs to complete the following three steps:


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Step 1-Submit promotional materials


 


Step 2-
through system audits

 


Step 3-account observation and fine-tuning


 


What exactly is the meaning of each of these steps and what specific work needs to be done? We still use the previous article in the electric car dealership to do promotional examples to explain it to you!


 


Step 1: Submit promotional materials


 

In order to promote their products,
has completed the first three steps of five steps. Clear the promotion target, do the corresponding promotion analysis, in the "Project Production" Link has formed a complete set of programs. Then, to locate the potential customers through the keywords and put the carefully written ideas in front of the potential customers, you must put these keywords, ideas in the professional version of the system to submit. Only the submission of these promotional materials, when the potential customers in Baidu search engine for electric bicycle-related keywords, the company's promotional information will have the opportunity to show to potential customers to see.


 


Step 2:
through System audits

 


in order to ensure that the material submitted by the normative and effective, the enterprise submitted the key words, the idea is not directly effective and on-line. The system needs to be rigorously audited before it goes online (such as whether keywords contain restricted words and meaningless symbols, creative forms, content, URLs, etc.). When the submitted material is successfully approved to be effective and presented to the company's potential customers.


 


Step 3: Account observation and fine-tuning


 


After a few days of observation, we often find that we need to make some minor adjustments to ensure the desired promotion effect. Then, in the "online implementation" of this link, the account fine-tuning becomes the most important work. What exactly should be observed? How to fine-tune? How to adjust the effect best? In fact, enterprises need to be based on their own promotional needs related operations. Here, first introduce three-face fine-tuning to help you develop ideas:


 


　　?? Presentation Aspect


 


first, is to observe the spread of various areas of the show. We in the previous "program making" link for this car dealership set up the promotion area is Beijing, Tianjin, Hebei three areas. When the program is on line, we need to observe the presentation of these three regions in time. How to understand the spread of the area of the show? In fact, we can use the Toolbox in the "Promotion of live tools" (such as Figure 2) to observe, focus on my promotional information is shown? If not shown, you can work with the promotion consultant to troubleshoot the cause, timely solution.


 


Baidu Bid Promotion on-line implementation


 


　　?? Ranking Aspect


 


Secondly, the location of the show can make more potential customers focus on the very important.


 


if the promotion information ranked very close, did not appear in the first screen (need to turn back a few pages to see) or in the first screen page very down position. This may lead to a lot of potential customers in the first screen to find the information they want, click to leave the search engine to enter the content page. Often, most netizens will not be patient enough to flip through the search for information, leaving many potential customers out of business. At this point, we need to improve the ranking so that the promotion of information to achieve a better location. In general, the position that can be displayed on the first screen (whether left or right) will help the enterprise to capture more potential customers and get better results.


 


Baidu Bid Promotion on-line implementation


 


　　?? budgetary aspects


 


of course, the budget after the program is on the line also needs to focus on.





the budget we do before we go online is just a preliminary estimate. After a few days of on-line observation, we often find that previously estimated budget may need to be adjusted. If a hit line is too early (meaning that the budget will soon run out), the initial estimate is low and the budget can be adjusted appropriately. Get more time to show and capture more potential customers. (Figure 4, the "EV" extension account may capture more potential customers if it stays online during the red period)


 


If the daily budget is not spent, it is necessary to carry out a detailed analysis of promotional programs, to find the problem, through the corresponding optimization method to bring more traffic, to capture more potential customers.


 


Baidu Bid Promotion on-line implementation


 


today introduced the search promotion marketing five steps in the "On-line implementation". In this link enterprises will promote material submission, through the system audit can be online promotion, the first few days on the line we can observe the account, found that the problem of fine-tuning, to ensure that after the line of the program to meet our initial promotional goals. Then the final effect of this program, or the need for a long time observation, through the accumulation of data, analysis, objective assessment. Search to promote the effect of doing good will need to use data to speak! The final step of the five step "effect assessment" will introduce the method of effect assessment, please continue to pay attention to.


 


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