Network Marketing Blogfrog Blog value maximization

Blog marketing as one of the ways of network marketing, has been favored by the majority of enterprises. So, how to use the blog deeply, blog marketing value Inkstone Dahua, truly realize the social marketing of enterprises?

In the digital media today, the mother has become a social promotion can not ignore the force. A new generation of moms is not only a highly educated network of people who control nearly 85% of household income, but also social animals.

"Moms are the most powerful consumer market, but they are also one of the most neglected and misunderstood consumer groups." "No one has ever paid any attention to us before," said Harman, the current vice president of Blgfrog website marketing. ”

Blogfrog was originally a "Mom blog" community, providing free tools for MOM bloggers, adding social functions to blogs, forming their own communities, conducting online discussions and publishing video podcasts.

In the 2011, Blogfrog began a business transformation, using its own technology and users to help marketers find influential users and thus better sell their products.

For a long time, online advertisers have been a headache, how to attract users to click on Web ads. Because this kind of advertisement is regarded as a kind of interference when the user browses the website. At the same time, the implantation of social media ads sometimes appear to be too strong, large-scale blog comments also make users very disgusted.

Blogfrog's "Discussion marketing" solves this dilemma by providing advertisers with a platform and opportunity to impress consumers with "brand community" and "sponsorship discussions". Blogfrog's "discussion marketing" has formed its own unique mode of operation and competitive advantage in the process of development.

One, organized Word-of-mouth marketing

Blogfrog's blog marketing process is often meticulous and organized. First, Blogfrog will judge bloggers ' influence by collecting data on bloggers ' posts, blog traffic and Facebook rankings. Then, based on the theme and blogger influence, carefully weigh the brand community to the right blogger or "community leader" team to lead.

Like other similar sites, Blogfrog allows users to create niche social networks, by aggregating blogs ' advantages in terms of traffic and search engines, and bringing higher advertising receipts. But Blogfrog also has its own unique place, it integrates the brand into the blog content itself, creating a new method of profitability.
In the deepwater of the organic dairy products company, around "how do you ensure that the family's diet has enough omega 3", Blogfrog organized 30 bloggers to publish articles about picky eaters and to share recipes for children.

Of all the discussions, none of the words are "advertising words" provided by the enterprise. The event eventually brought together 2.1 million social media discussions and 3.7 million ad exposures on Twitter and Facebook. Since then, deepwater sponsored three Blogfrom discussions and signed a 2012-year contract with the website.

Customer service Director Katie believes that the strength of Blogfrog is the degree of personalization. "We'll dig deeper into what the brands want from the appropriate crosses, and then combine them with the topics women are talking about, and come up with a topic or question that is likely to arouse enthusiasm." ”

Then, the management team will be based on the size of the blogger's shadow, organizing the most suitable for the target bloggers, all bloggers have been selected opportunities. "A brand may want to look for healthy bloggers who come from a certain income group and have children under the age of 10," Harman said. We have this information because I ding the situation of the blogger and blogger friends at a multiple level. ”

Ii. Transparency Achievement of trust

Once engaged in accounting work Schaeffer, now is a Blogfrog community reds, she has to participate in a number of brand activities every month. For example, recently Kratt Foods's activities, she shared some simple recipes, some of which used the brand's ambiguous products.

She said, "Blogfrog for the blogger to arrange the brand activities is really appropriate, very transparent, so we formed a good relationship, unlike those you do not have the opportunity to refuse the ad network." For example, in the Kraft brand activities, we will not call readers to buy Kraft products-but to provide readers with simple daily recipes, to provide resources for everyone. It's really just original content. ”

Blogfrog has brought a lot of revenue to her web site of nearly 500,000 independent visitors a month. Schaeffer said, "They are trying to help ' mother bloggers ' become a profession. ”

The Blogfrog platform promotes a new social network in which users build relationships based on interest rather than previous friendships. Currently, Blogfrog has attracted about 125,000 active users, as well as 65,000 bloggers, who can influence 10 million American parents a month, making it the biggest MOM blog in the United States.

On this platform, you can build an interactive community based on a variety of topics, such as food and fashion, but also a more serious topic. such as serviceman, infertility and special children. Many communities even transcend the virtual world, and Blogfrog members organize offline gatherings and eventually become real-life friends.

Comment on: Blogfrog's success lies in it aimed at the huge mother market, give full play to the initiative and influence of opinion leaders, and with the help of mothers and more audiences trust relationship, so that brand promotion go more real and long-term.

Blogfrog Mother Blog Network Promotion, there are many worthy of our learning and reference places. The organization and transparency of Word-of-mouth marketing is a powerful weapon to enhance the trust of the masses of the audience. It fully mobilized the audience's autonomy and participation, so that the dissemination of behavior has become spontaneous and effective, so as to improve the transmission effect, reduce marketing costs.

Through the case of Blogfrog, we find that the method of network marketing also fully consider the target group's attributes and feelings. Only standing in the user-oriented perspective, the period of user expression as the benchmark, the network camp will achieve great success.

Unless noted, the article is all the original website, Welcome to reprint! Reprint please specify this address, thank you.

This article address: http://www.huazon.com/read/168.asp