Network Marketing: "Celebrity" to Do "business card"

Celebrity hometown have internet, City brand marketing war hot upgrade. Tengzhou, a netizen in Shandong province, "defending the hometown of Mo-TSE" has called for the "recapture of Mo's hometown" in the Forum of Internet power: As a Tengzhou, I always pay attention to the development of home, recently, the People's Daily published the "Shandong province Tengzhou Lu Zhai village former brilliant hometown of the past, the hometown of memories of the vicissitudes of history," Happy home city Marketing, Also began to embittered home network brand consciousness indifference.　　As "Mesiruban, good Country double saint" Hometown, "Luban hometown" of the general Web site is still in the idle state, "Mozi's hometown" of the general Web site as early as 2005 has been registered by Chongqing people. A stone stirred thousand layers of waves, as of press before, this hot post has reached 25,930 browsing volume, dominating the network of powerful community forum hot posts and hot ratings, many netizens have said that, in addition to doing a good job in the online history and publicity, but also early protection of the Network brand, control of online public opinion-oriented, Lest there be more controversy. "I think the minimum should register a common Web site, promote publicity first, I am afraid of some of our city's pronoun by other places, is to come to our tourism, investment, the results in a general web site has entered a site elsewhere, this will lose a lot of benefits."　　A netizen's reply appears to be worried. Netizen "Hine" suggest Xingtai the government registers own city business card on the net, such as "Flat Magpie Hometown", "Digital Xingtai", "Niu", "Xian Weng ancient Hole" and so on. Shaoxing Zhuji Netizen "keke345" is active, only in the general website this brand protection way, put forward including "Xi Shi Hometown", "Qiao Xiang", "touts the township" and so on 47 Chinese websites. The Netizen's worry is not superfluous, already some city's "business card" has been registered, has caused some immeasurable loss to these cities. For such events, City marketing experts, China's top ten planners Li expressed regret: "In the investment of a large amount of money to build" Celebrity hometown ' at the same time, should pay attention to the Internet brand protection, registered general Web site can make the relevant brand in cyberspace to be effectively protected and displayed, can fully guide the Netizen's cognitive tendencies, this in the network era is precious. In addition to city brand protection, the Internet can also promote the marketing of city brands. "Li a stroke of Cing:" Compared to TV commercials, ground activities, network Marketing has a wide range of audiences, interactive, cost-effective advantages, or take the general Web site for example, the average down to a day only need a Chinese cigarette costs (2.7 yuan), you can achieve network marketing and brand protection of the mutual benefit. "Netizen" "Feiyongshan" also said in the proposal to the Government that some new technologies should be applied to urban promotion work in time, the common web site is a new network name access technology, in line with the National keyword Addressing standards, is currently the only state agencies to provide support for Internet services. Not only in the major mainstream web site to show their own, but also has a point to the uniqueness of the way to make the city brand more accurate marketing, but also to the city brand, city cards form the most direct protection. (van)