Network marketing companies to promote paid micro-blogging services

Introduction: The New York Times Online version of the Monday article said that with the development of Twitter, pay Twitter news is emerging. A company called Izea has recently launched a pay-for-Twitter messaging service "sponsored tweets". The following is the full text of the article: Izea is a marketing company that provides pay-per-view services that enable companies to invite blogs to write promotional articles for products or services and to pay for each article. Izea is extending the idea to Twitter.　　The company launched its "sponsored tweets" service last week and paid for Twitter users to follower every commercial or paid message to their followers. Social media networks, such as Twitter and Facebook, are becoming more commercially used. American "talk show Queen" Oprah Winfrey (Oprah Winfrey) said in May this year that KFC is free to distribute fried chicken, and the associated Internet links were then quickly downloaded and shared by websites such as Twitter, leading to a shortage of KFC's free fried chicken.　　The incident proved the power of social media in the area of commercial advertising. According to the research company PQ Media data, the 2008 Word-of-mouth Marketing market growth of 14.2%, up to 1.54 billion U.S. dollars. "Sponsored tweets" are expected to take a slice of the market.　　As Twitter develops, it's hard to filter out business messages from ordinary messages if users choose to focus on someone's account. Other companies, including Magpie &friends, are creating ad networks for Twitter, while another service called Paymetweets is being tested.　　The blatant use of Twitter for commercial use has attracted a lot of attention, and magpie a lot of criticism. The Izea platform is easier to control, says Ted Murphy, founder and CEO of Izea, a Teide Melfi of advertising and general news. In addition, Izea has made a lot of efforts to formulate a clear disclosure strategy.　　With the "sponsored tweets" service, users need to add a label called "#ad", and the format of the relevant business messages will vary. Murphy said Izea initially planned to use the label "#spon" (meaning "sponsored messages"), but eventually switched to "#ad", largely because "#spon" was not clear to the user.　　Since Twitter has a 140-character limit on messages, Izea needs to communicate business information well while complying with advertising rules. Twitter users who send ads to friends and followers will be paid according to different metrics, including the amount of attention users have to Twitter, the proportion of friends and followers, the time to use Twitter, and the number of followers. Murphy says one of the 10,000 followersActive Twitter users will receive 25 to 35 dollars in each commercial ad. The Izea platform allows advertisers to decide whether to use a unified advertising message or to write messages themselves by Twitter users. Twitter users can choose to take part in different advertising campaigns.　　Only about 60% of the advertising opportunities issued through "sponsored tweets" were accepted, Murphy said. Murphy declined to say which companies were using the "sponsored tweets" service. The ads, issued in Thursday, include the "Blue Lights Special Promotion" ads launched by U.S. discount retailer Kmart for patio furniture. "We see a lot of new advertisers using our services," says Murphy. Although the relevant Twitter message was clearly labeled as an advertisement, it spread quickly. "There are different evaluations of Izea's services in the Twitter discussion. Some users think this is a good way to make money, while others criticize the idea.　　"Sponsored tweets" have also disappointed some bloggers, including Gaspedal, a consulting firm, and former president Andy Seinovitz of the "Word-of-mouth Marketing Association" (Andy Sernovitz). Seinovitz said: "This is considered spam news, will certainly arouse the user's dissatisfaction."　　He believes marketers should be cautious about using the service, "there are many ways to be accepted in blogs and social media." "I think Twitter ads, like internet advertising, are a normal part of online commerce," says Scott McDaniel, a user involved in Kmart's Twitter marketing. Twitter's ' Cancel the attention ' button, and some Twitter client software provides a tab-filtered feature similar to a browser-like ad filter. "(D-Gold)