Network Marketing copy classification and planning points to share

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Network Marketing Copy is the core of network marketing. Copy and creative is to solve the website traffic, brand communication, product sales, such as the only rule! Whether it is the operation of the site itself, or website dissemination, or the use of network to promote the brand ... Need to use copywriting to achieve. Vegetable root tan in for the enterprise to provide network marketing consultancy services, found that most enterprises do not understand the Web marketing copy writing, so the site has no sales force, no communication power. Network promotion is a mass of spam advertising information, all over the hide moss, promotion staff in the front, the administrator in the back of the deletion, the promoter is a mass machine. In the end, the network promoter felt that the work was worthless and fun and completely lost confidence. The key is not to know the creation of the dissemination of power, sales of valuable copy.

Vegetable Root Tan has been in the forefront of the planning Operation Operation Network Marketing E-commerce projects, although the writing skills generally, but often need to write a variety of network marketing copy, but also accumulated some personal sentiment. Only talk about experience, do not talk about specific writing skills, some title writing skills, internal writing skills, SEO writing skills, and so on.

Buddhism said "Origin is the edge of the death." Find the nature of the problem and find a way to solve it. To write a good network marketing copy, first to understand the purpose of writing network marketing copy, classification, characteristics. Vegetable root tan In practice found that a lot of Chinese graduates, writing strong people are always writing a good network marketing copy, the reason is not understand the network marketing copy of the norms, characteristics. Vegetable Root Tan will network marketing copy into four categories: product copy, brand endorsement copy, dissemination copy, marketing program. These four different kinds of copywriting, their purpose is different, the writing method is various.

Product Copy--performance of unique selling point, shaping the value of products

Products, not just specific products, it can be an object, can also be a service, can even be a person. The sole purpose of product copywriting is to promote sales. So when you're thinking about writing a product copy, the point is to give the target audience a reason to buy. This needs to show the unique selling points of your company's products (USP: Unique sales proposition), to fully shape the value of the product, so that consumers think it is value for money, the price is excellent. So as to really impress consumers.

This requires us to fully study the company's products, research consumer psychology and behavior, research competitors, and then use text, pictures, video, animation and other forms of targeted performance of their own product value.

Here to introduce the next vegetable root tan often used a tool--fabe law. This rule is the effective weapon to excavate the sales force of the product, the vegetable root tan in the Operation Ah Ah project, China's first shops project, Fei Yang Immigrant project and so on are fully used. Especially in the planning of the site's product page, is very useful, with logic, guidance.

F: (Features) refers to the characteristics of this product, characteristics and other aspects of the function.

A: (advantages) advantage. List the unique parts of this product. Can be directly, indirectly to the statement.

B: (benefits) What benefits consumers can bring.

E: (Evidence) corroboration. Through the scene demonstration, the proof document, the brand effect confirms just a series of introductions.

Specific use of this tool can be Baidu. Remember that there are problems, please Baidu.

In the writing product copy, must be objective, to use affirmative sentences, more verbs, to have you stand in front of the customer to introduce him to promote the feeling of change products.

Brand endorsement copy--performance of the company's brand personality, increase trust

Vegetable Root Tan will company introduction, brand culture and other related copywriting all classified as brand endorsement copy. This part of the copy needs to be based on the company's market position, industry characteristics and brand personality to write. For example, vegetable root tan in the planning of China's first shops brand, from the network culture to performance, from the grassroots entrepreneurial perspective, full performance of individuality, unique. And in the planning of the brand and the introduction of the company, from the strength of the company, the history of performance, full performance of the flying Ocean responsible, dare to innovate, internationalization of the strength of large companies.

Brand endorsement copy must deep dig company culture, brand personality, use words must be full of feelings, want to have scene feeling.

Spread copy--attract eyeballs, increase exposure and flow

Communication copy of this kind of more complex, can be subdivided into: hard advertising copy, activity copy, news, posts, such as soft text. Here is a brief description of the key points of the soft text. Soft can form a variety of forms, such as the news with the combination of a news software, sent to the news portal site or industry portal, and the forum community to become a post. The writing of soft paper mainly considers two key points: first, depth value; Only with these two factors can we get enough exposure and form viral circulation. For example: Vegetable root Tan site more than 200 outside the chain is relying on two soft text was reproduced form.

Good soft Wen also needs to fit the network culture and netizens psychology, you can borrow some network Vogue language inside, also can borrow hot spot event. In short, useful, fun. The writing of soft writing also needs to consider the media characteristics. Different media platforms, different channels have some personality, need to combine the characteristics of the media to write soft text.

Marketing Plan--focus on strategy, considerate

The Network Marketing Plan plan actually does not need what very good writing foundation, mainly is the planning ability and the thinking depth, needs the planner to have the business strategy, the marketing, the project operation, the brand, the dissemination, the advertisement, the network and so on many aspects system knowledge and the practice. Generally speaking, the program writing starts from the market investigation analysis, then is the whole idea elaboration, the goal is achieved, after is the concrete execution subdivision, the key point, the stage control, finally is the budget and so on correlation.

Network Marketing Planning program must be the Network Marketing module details have operational experience, and the overall ability to control a strong personnel. Otherwise they are not enforceable or can not play the power of system integration. Many copy master, with "profusely" of the ultra-high performance, so that I wait for the layman to look at the sigh. However, if you understand the different characteristics of copywriting and writing points, and then targeted to write, may not be blockbuster, but can produce very good results, and perhaps one day also fame the world know.

The original text is published in: Vegetable Root Tan Network Marketing Organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.