This day, in the seventh session of the Adworld2010 Interactive marketing world, Wahaha's "Nutrition fast Line" products to join hands with Sina's marketing cooperation case "because love" won the "Best Full Court Award", once again verified that network Marketing can provide effective marketing solutions for FMCG industry. Director of Public Opinion Institute of China Humanities University Guoming, deputy dean of journalism, said: "Because of love," the creation of a play, can be the youth element level of the problem to decompose, and then with some points, bonuses to motivate, it can stimulate the enthusiasm of young people to participate, while increasing people's attention, All of these people who are involved in the creation of basic elements will be a loyal supporter of our brand, and they will also enable us to form a stable audience. "Sina Marketing Center General manager Ge Jingdong said:" We create a user can participate in the interactive platform, to let the brand parasitic in which, from each participating in the action of the environment to experience the brand, rather than rigidly be known by the brand. In this process, we collected from before the broadcast, online advertising has been to interactive activities, to all publications and the extension of the surrounding production, fully considering the customer, this marketing approach should be said to be an innovation. "(Shoheng)
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