Network Marketing helps the development of small and medium-sized enterprises

The past 2010 years for many small and medium-sized enterprises has an important significance: on the one hand, the increase in production costs to bring great pressure; On the other hand, the network marketing platform more perfect, so many enterprises can achieve a "successful breakthrough."　　In this context, many entrepreneurs think that the small and medium-sized enterprises have to decide the fate of the moment. "World Factory" watershed "World Manager" publisher Peike once asserted that China's "world factory" era may end with economic restructuring.　　Coincidentally, according to official figures released by the central bank in early November, China's PPI rose by around 5% in 2010: The reality seems to be constantly confirming Peike's predictions. However, Peike did not realize that China's small and medium-sized enterprises have already been out of the original form of survival by cheap, through network marketing, E-commerce and other new means, has been a number of small and medium-sized enterprises have completed the ego: with Baidu, Alibaba and many other internet giants support, after the "World Factory"　　China's small and medium-sized enterprises will be more powerful global competitiveness. The Internet marketing platform has also received great attention from relevant departments. Recently, the Ministry of Industry and Information Technology party members, chief engineer Zhu Nimbing stressed the development of small and medium-sized enterprises "to give full play to communication, information technology fast, convenient, not affected by the geographical advantages of the formation of virtual service system and entity services resources of the collaborative service."　　The effective use of information technology has become the key to the development of SMEs. To pry the fulcrum of the enterprise destiny for many small and medium-sized enterprises, the survival crisis behind the brand building capacity gap and marketing concept behind. Industry expert analysis that: in the cost of the rise behind, really let small and medium-sized enterprises feel competitive pressure, the brand weakness caused by business development difficulties.　　Compared with large enterprises, SMEs are often limited in their own circle, it is difficult to cast their fists in a broader space, and ultimately in the outcome of the passive controlled. Mr. Zhou, who is engaged in business in Shanghai, is deeply impressed. Mr. Zhou started his own business 5 years ago, and today, his clients are still focused on their initial resources. "The industry is very competitive, new customers tend to choose large enterprises to cooperate." Small and medium-sized enterprises in order to maintain existing customers, sometimes even knowing that the customer's needs are not reasonable, can only increase operating costs to meet. How to compete fairly with big enterprises is the biggest problem in the development of SMEs.　　"Give me a fulcrum and I can compete with any business," Mr. Wang stressed. Today, many small and medium-sized enterprises already have in the professional field and large enterprises "wrestle wrist" ability, but because of the inability to occupy TV, newspapers and other traditional media and missed customers. Today, with the Internet, communications and other High-tech rapid development, many strategic vision of small and medium-sized enterprises have found the internet era of "win key." Through the new Internet marketing platform such as Baidu, small and medium-sized enterprises can bypass the expensive TV, newspaper and other traditional media, make full use of network media, such as fast, simple, large amount of information and other advantages and large enterprises to launch the faceFace of competition. Search marketing in the early investment, marketing targeted, wide coverage, flexible and changeable ... Is there a marketing approach that can really meet the demanding needs of SMEs?　　In the first half of 2010, "Baidu marketing China Line" activities, the domestic many industry leaders, marketing experts jointly gave the answer. The "Marketing China" event, hosted by Baidu, brought together a number of industry leaders and many marketing experts in the country, which lasted six months to hundred the city.　　In the course of activities, various industry experts and scholars with hundreds of thousands of small and medium-sized enterprises in the country to carry out 0 distance communication, so that more and more SMEs have a comprehensive understanding of search marketing this innovative marketing tool. If the input is low, accuracy requirements are the main characteristics of small and medium-sized marketing needs, then to cost-effective, covering a wide range, targeted, participation in equal opportunities for the label of the search marketing is undoubtedly the first choice for these enterprises. In this respect, Mr. Han from Shandong felt very deeply. Mr. Han's business is a traditional industry based on agro-processing, which can only be traded with intermediaries before conducting search marketing. "A lot of small businesses, the profit is very low," Mr. Han recalls, "participated in marketing activities in China, the internet marketing has a more in-depth understanding." I think we can try to promote their own enterprises through the search engine. To Mr. Han's surprise, search engine marketing has become a turning point in his business development.　　Through the search engine platform, Mr. Han easily let his products cover more than 10 major provinces in China, as a result of eliminating a lot of intermediate links, product profit margins have also improved a lot. In fact, Mr. Han's experience is only a microcosm of the search engine marketing effect. According to statistics, 2009 China's total internet advertising investment, 33.6% of the money was put into the search marketing.　　With Baidu further from the line to the company side, this data is highly likely to grow further. Both inside and outside the Baidu-style service to the force of small and medium enterprises "marketing China Line" is only Baidu into the small and medium enterprises part of the plan: If said "marketing China Line" is the Baidu marketing concept, the results of the focus of external display, then Baidu "Customer growth plan" is aimed at the actual situation of small and medium-sized enterprises in China to carry out a large-scale " Internal strength cultivation ".　　According to the plan, Baidu will not only use small classes, one-on-one training in the form of new signing users to professional guidance, but also through the online platform at any time to collect, feedback customers in the use of the problems encountered, and bring together 300,000 of users of the successful experience of the regular send to the user ... At the end of November, Baidu Marketing Customer Experience Center officially opened.　　With experience display area, more than 200 seats multi-functional training Area and comfortable demo discussion area of Baidu Marketing Customer Experience Center, can be interested in search engine marketing users to provide awareness, training, business management, After-sale and a series of service content. Search marketing According to the effect of pay, selective, broad coverage, targeted strong characteristics are very fit with the marketing needs of small and medium-sized enterprises. However, SMEsIn practice, the new marketing platform is often unable to play the advantages of incisively and vividly. Baidu for small and medium-sized enterprises to launch a series of activities, can allow SMEs at any time to enjoy by the top marketing experts, professional and technical personnel of the marketing team of personal services. In the solution of small and medium-sized enterprises at the same time, but also for the Internet marketing platform for the full force of small and medium-sized enterprises to pave the market.　　In the coming 2011, the Internet will inevitably become a battleground for more small and medium-sized enterprises to change their fortunes. Liu Wan Lu