Network Marketing: How to change the flow of business opportunities?

Throughout the past two years of China's network marketing development, we will find that the traditional network marketing definition and theoretical category has been very difficult to apply in this rapid development of the market. The Traditional enterprise Network marketing implementation, has been rapidly maturing, the kind of comprehensive attack, aimless, regardless of the cost of network marketing has gradually been abandoned by mature enterprises. Generally speaking, the network marketing of small and medium-sized enterprises, the main purpose of which is to disseminate enterprise and product information, capture target customers, access to more business opportunities, and ultimately promote product sales and occupation of the market. Although from the network marketing function, it can also for the brand communication, customer service, market research and other marketing strategies to provide services, but for small and medium-sized enterprises, that is not the focus, small and medium-sized network marketing is still the core of sales. Since the expansion of sales is the development of small and medium-sized enterprises, the main growth momentum, then the network marketing mission of Small and medium-sized enterprises is undoubtedly to expand sales. Countless enterprises in the network marketing success stories can prove that the use of network marketing to expand sales is entirely feasible. Network marketing is to help enterprises set up a new sales platform, a continuous flow of traffic into a new business opportunities, the process of new customers. So, how can traffic change business opportunities? Enterprise Web site is the basic platform for enterprises to carry out network marketing, network promotion has brought many visitors to the corporate web site, and to make these flows into business opportunities, you need a series of transformation process. Transformation is the only way to generate the network business opportunities, is through various means, to encourage site visitors to take the next step of the process (this action includes but not limited to telephone consultation, online message, online purchase, etc.), in order to achieve the flow of business opportunities to help enterprises to obtain potential customers, promote enterprise product sales Successful network marketing must be based on high conversion rate. The effect of transformation has a direct impact on the ROI of the Enterprise's network marketing. Good conversion includes two steps for optimizing the site landing page and using the conversion tool rationally. Landing page is a web advertising term, which refers to the first page to meet the arrival of advertising traffic. With the deepening of enterprise network promotion, every page of the site may be landing page. Landing page optimization is mainly refers to from the user/customer experience, combined with psychological characteristics, in the site link navigation, Web page UI design, site content layout, site interaction design above, to achieve optimization of a series of work collectively. Because of the diversity of corporate Web sites, the design of different levels of production, which has a direct impact on landing page optimization, but also to carry out network marketing of the two similar enterprises, the effect of a significant difference between the reasons. Landing page optimization services are currently mainly by some search engine marketing service providers in the provision, such as Shanghai, with a professional optimization team, corporate Customer Network marketing effective protection. Landing page optimization allows visitors to get the information they want at the first time, and can quickly and easily make the choice of conversion tools when deciding to take the next step. Transformation tools are the bridge between visitors and SMEs. In general, as long as you can facilitate interaction between visitors and the site, and take the next stepThe way of measure, all belong to transformation tool. such as telephone, message, order, is the most common conversion tool, in addition, there are registered members, mailing lists, user reviews, etc., are in the broad sense of the transformation tool. For different types of enterprises, the required transformation tools have a focus. Retail distributors, which focus on consumer goods such as product range, prefer to use online orders to get customers and focus on customer evaluations, while manufacturers and distributors of industrial products, raw materials, and wholesale dealers prefer targeted customers to have direct phone calls or leave messages for consultation. At the same time, some online negotiation tools can also help enterprises to establish long-term and efficient communication with the target customers. Let's look at an example that helps businesses develop online marketing. Product China (www.ebdoor.com) is such a network marketing tool: Enterprise customers can build a new network marketing platform, it is essentially a standard marketing-oriented enterprise website. After the establishment of the site, that is, with a good search engine optimization and landing page optimization basis, on the one hand, search engines can be collected quickly, and achieve the ideal ranking; On the other hand, the reasonable integration of enterprise information optimization, visitors can quickly find the content of interest. In the flow of conversion, the product of China's corporate web site has a wealth of transformation to choose from. For Business-to-business Enterprises, corporate Web sites can provide online inquiries, free telephone, SMS notification and other transformation Services, and for the business enterprise, provide online orders, customer evaluation, online customer service, electronic map and other Transformation Services----enterprise customers can be based on their actual needs to choose. From the construction site to the flow of business opportunities, products China provides a one-stop network marketing services for enterprise customers, not only save the network marketing investment, but also to straighten out their own network marketing process, improve the network marketing conversion rate. The transformation of this link, the ordinary visitors into a potential customer, in order to finally achieve a deal laid the foundation. The development of Internet world, will let network marketing become an increasingly huge system. and small and medium-sized enterprises to do their own network marketing, it must be the original needs of the Enterprise subdivision, so that network marketing services to the enterprise most needed things, but not taibaodalan. Small and medium-sized Enterprise Network Marketing as long as can grasp the platform construction, the flow gain and the business opportunity transformation These core elements, simple and accurate to carry out own network marketing, certainly can achieve the ideal effect.