Network marketing, insist on doing the right thing

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Some enterprise managers, because they have just begun to face the network marketing, or the past long time in the traditional industry, has been accustomed to the traditional mode of implementation, but ignored the rapid network and the characteristics of a large number of contacts, so in the process of implementation, it is also easy to encounter some blind spots, in addition Excessive use of guessing or traditional experience to determine the implementation of the progress and manner, resulting in network marketing effect is not obvious.

So the theme of this time is: ' Network marketing, to insist on doing the right thing '

1. The long carriage, the capricious

The ability to fully authorize it will affect the thoroughness of implementation, and it is also important to be able to fully support it once authorized, and to unify the windows.

Some enterprises, because of the number of employees, the organization is more flat, so even if the network marketing has been carried out by someone, but the highest level will still use another way to carry out, leading to marketing strategy and implementation of a long carriage, the lower executive staff will be at a loss, the implementation of the order can not be confirmed, the implementation of conflicting policies, This will result in the network's caliber is not unified, the implementation direction is not uniform, even the rhythm and plan can not be completed step-by-step problem.

So, if you can, if the manager wants to put the network marketing to a specialized department or personnel to carry out, then after the plan proposed, then should concentrate on and single execution, complete each goal.

This is not to say that the high-level enterprise can not interfere with the content, but the work is unified by a window issued, but if there is a problem, as long as the person responsible for the discussion, if you want to increase or decrease, or even change, also by a window to do a unified coordination, so that the lower level This allows each execution process to be complete and can be evaluated at the end of the project.

2. Save small, Penny Wise

Some companies will be in the process of implementation, because of cost savings, and give up some of the things that should have been done.

There was a time when I was planning a trip because the hotel is marked wrong, and lead to booking and originally formed in the planning of the room type, the manager had hoped in order to be able to maintain the original profit, and let the group visitors to different room type occupancy, but the author spent a lot of time to communicate with the manager, once there is such a precedent, Consumers feel the first message is that the enterprise's commitment can be changed, then there is no integrity, as long as once, the enterprise will no longer be trusted by consumers.

And lose the trust of consumers, also lost countless possible orders, that may originally you want to keep the profits, disguised the loss of countless orders, so absolutely outweigh the gains.

Therefore, adhere to the integrity of the network is very important, not because of saving money and the penny.

3. Attention to customer service, immediate response

' I can't find the place to land ' This is a question that has been done by a client of their users.

Of course, this situation is by the customer service staff to inform the location of the landing, but, such a message is directly point out the user's most needed information and his confusion, in such a message, you can reverse the search to help members of the place

Customer service is by no means simply a response to customer problems, but also to the record of this information, immediately reflected to the manager, so that managers can immediately due to and corrections.

Such an amendment is not only a response to customer service is so simple, more importantly, can be saved by this amendment more customer service staff, but also make users more relaxed in the process of use.

Please always pay attention to customer service response, but also to really in-depth understanding of the problem itself can improve the place, more important must be immediate response, not only to respond to users, but also to respond to managers, then such a problem will likely increase the turnover rate.

4. Crisis PR, be careful everywhere

Do you know how many people on the Internet are talking about your products? Is this content positive or negative?

Many companies do not know, but this is very important crisis PR, a positive evaluation may not spread quickly, but a negative evaluation, will be fast network upload.

There is no denying that there is some emotional criticism on the internet, but it is not emotional criticism that netizens will observe, so if you encounter emotional criticism, you should also moderate and positive response, of course, more importantly, when faced with real problems, It also takes immediate, quick response and resolution to accumulate positive impressions more quickly.

5. Do not book as much as possible, implementation experience is the truth

Books are a tool to increase knowledge-assisted growth but read a lot of related books, does not mean that has become an expert, the book written on the general rules do not apply to every individual industry, the Book of the truth may be after the test of the Times has no credibility, or the author of the top theory can not withstand repeated verification; Confucius said with great foresight: ' Tho, be cautious of the rest, and be a widow. ', it is suggested that there should be reasonable suspicion of the message or knowledge being transmitted, after careful execution and verification plus delicate thinking, digest the knowledge is the true knowledge, and add the thinking of the judgment is true wisdom.

Ever met a manager of a traditional business to read a lot of books against the way a marketing tool is executed, but in the absence of real implementation experience, the use of book arguments to determine the way, may be too arbitrary, the proposal is based on the implementation of experience to determine the way to be closer to the status quo, a better chance of success.

The right thing to stick to, network marketing requires patience and the actual implementation of the process, whether it is any marketing tool, is not a short-term utility to determine whether it is appropriate, and on the network, the power of the brand is also quite important, the implementation of continuous efforts, real-time response and analysis, cumulative experience and results, Can be counted as truly into the field of network marketing.

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