Network marketing is to use hard and soft

Portal advertising, search engine rankings, http://www.aliyun.com/zixun/aggregation/39768.html "> website Alliance ads, Software window ads, text ads, narrow ... The pattern is numerous, we unify these advertisements to call the network "the Hard advertisement".

Too many web ads are full of eyeballs, even if very beautiful flash animation or video ads, netizens have already been a little "aesthetic fatigue". In addition to the increasing cost of online advertising also let more enterprises to be deterred! Is there a "gentle" point of advertising, cheap advertising, so that the audience in the reading of rich information on the Internet, while enjoying comfort and tranquility? The answer is yes: there! That is the network of soft marketing.

What is the Internet soft wen marketing?

As the name suggests, it is relative to the hard advertising, by the enterprise's market PR personnel responsible for writing the text ads. Compared with hard advertising, soft wen is called soft, the subtlety lies in a soft word, combined with the Internet's easy to spread the way. Like the cotton in the possession of needles, but not dew, grams of the enemy in the invisible. Wait until you find this is a soft text, you have been cold stare into the carefully designed soft text advertising traps. What it pursues is a kind of breeze, the effect of the silent spread.

So how to do a good job of soft wen marketing? Do a good job of network soft Wen marketing to remember the following 6 points:

1, the essence is the advertisement

--Pursue low-cost and efficient returns, do not shy away from the nature of business.

2, camouflage form is news information, management ideas, corporate culture, technology, technical documents, comments, including text elements of the game and other text resources.

--To make the audience "soft Eyes" (only the eyes reside, wandering, only opportunity)

3, the purpose is to create trust

Make the audience "soft hearted" (only believe you, will put into action)

4. The key requirement is to make the product selling point clear and thorough

--Make the audience "brain soft" (have the impression, also want to know clearly, otherwise the brain is still stiff)

5. The focus is interest and interest

--To make the audience "Zuiruan" (take others ' soft, eat the Zuiruan)

6, important characteristics of word-of-mouth communication

--Make the audience "ear soft" (recommended by friends, more willing to listen)

So how to tap the news points from the enterprise? Mining soft Wen Marketing news points, nothing but the following aspects:

1. Products.

If your business has developed a valuable new product, this may be a big news. Products are the material basis for promoting social progress. The product you develop for your own enterprise should also be understood from this perspective, and find something newsworthy.

Suppose a simple example: if Haier developed a new product such as a home robot, I believe that as long as you disclose the news to the media, a large number of media will be rushed to report. The reason is that this product means social progress, the characteristics of the media determines that they will pay attention to this matter. Why the use of nano-technology electrical appliances products can cause widespread media attention? It is because this technology is epoch-making, this product has not before. To often see their products in the "first", which people can bring great benefits, it is the difference in where.

2. Leading figures.

Every leader of the enterprise has characteristics, whether it is his personality, performance, or experience, are likely to attract attention, these are highlights, news points. In the leader of the issue, to avoid the "Enterprise no Personality" This feature, the focus shifted to the body of living people. In the eyes of readers, such articles tend to be more readable, so the reading rate is high.

In fact, since the reform and opening up, there have been many corporate stars in the country, and with the arrival of the entrepreneur era, such stars will be more and more, they will be like movie stars, are worshipped, sought after. For example, Shi Yuzhu has aroused extensive media attention, he himself has become a lot of people's idols. These people may not be interested in melatonin, but through the attention of Shi Yuzhu, they will pay attention to the brain platinum, focus on Shanghai's health.