Network Marketing: Let the user complete the marketing in the experience

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In the network age, network Marketing has become an important topic that all enterprises and marketers cannot avoid. But, how to use the network to carry on the effective marketing promotion, really is a very troublesome matter. The following author has summed up some of their experience with you to share, I hope you can be inspired.

First, earnestly fill in "Baidu Encyclopedia"

When Chinese netizens shop online or look up information they need, they usually like to "have a problem, Baidu." ”

In other words, the common practice is in Baidu's search engine to enter their own query keywords, in search, and then in the results of the search engine display relevant information.

The author of the anti-corruption novel published by the Hunan People's publishing house, "close to catch the richest man Ⅱ" as an example, everyone in the search engine Baidu input "secret catch the Richest man" for the search, its first message shows is "Baidu Encyclopedia" on the "secret fishing richest man Ⅱ" related information about all. These include: ISBN, printed, pricing, format, publication time, author introduction, directory and other related information. Such a part of the book interested netizens may be from Dangdang, excellent network and other related network channels directly to buy the book. This completes an effective network marketing.

On the contrary, "The secret to catch the richest man Ⅰ" of the original publishing unit Huashan literature and Art publishing house in the introduction of this book when it ignored the work, which virtually lost a lot of potential customers. This is due to the fact that the user experience is not emphasized.

Some friends may say, I just do not fill in Baidu Encyclopedia, netizens in Baidu search engine input keyword search, also can display a lot of relevant information. There's nothing wrong with that. However, Baidu Encyclopedia is you can control the information you want to display, other information displayed content is a lot of uncertainty, or even you do not want to see the information users, and, in accordance with Baidu search engine display order, Baidu Encyclopedia is usually shown in the search results in the first few, This way you can completely send the information you want to pass through Baidu Encyclopedia to effective users, users can fully enjoy the first time user experience.

Ii. effective use of "key words" marketing

The key word is the user on the network through the search engine to inquire with this related information the pass, but, the search engine is obvious

The results shown are not necessarily the information you want to display. This requires marketers in the development of network marketing strategy, must pay attention to competitors, users, as well as the feelings of third parties, must be as far as possible not to make enemies, so as to avoid a large number of negative information displayed in search results, to the user caused misleading.

In the case of "the Richest Man", the film's adaptation rights were purchased, and the studios held a grand press conference. American actor Miller, who has successfully played Scofield in the American drama "Prison Break", will take part in the action film "The Richest man of the Secret Hunt", at that time, many media have published the relevant news, for a while readers all over the country rushed to the bookstore to buy this book, Beijing Capital Airport stores many times off, Dangdang has broken the goods.

Miller denied the news of the show when he was interviewed by the "entertainment scene", as the U.S. producer had not yet established a good paycheck with Miller. Although Miller later said: "I still very much hope to make this happen." However, a lot of relevant information has quickly affected the sale of books. To this end, the United States in 12th, the U.S. production of a special trip to Beijing, the Chinese hotel opened a film copyright, and clarified the matter.

We from the "secret catch the Richest man" this case can be found that the key words of the effectiveness of the effect and effect are very effective, but in the use of the process must pay attention to effectively control the emergence of negative information.

Third, let the user in the experience to complete marketing

Now many of the company's marketing staff in the network marketing, very impetuous, or is a large advertising open, or in some of the small web site has no impact on some of the soft text without any effect. Both of these practices are in fact wrong.

To "close to catch the richest man" as an example, in order to cooperate with publishers in the network to promote the "secret fishing richest man Ⅱ", the author of the book in his blog Sina reading channel serial "Secret Catching the richest man" link added to the "close to catch the richest man" radio drama and Hunan TV "night Focus" on the book thematic video links, and Dangdang sales this book interface link also put into the author's blog. This user not only through the author's blog to see the contents of 30% books, can also be heard through the radio, interested users can also through the author's blog directly into the Dangdang sales of this book interface to buy the book, and this whole marketing process is free.

Some readers may say, can a blog really have such a big effect? Everyone can follow the steps I have made to do an experiment:

You can now Baidu's search engine to enter the "secret Catch the Richest man" to see what the relevant Web page is displayed, then you can reprint this article in your personal blog, in accordance with the method of the third article, the "Secret catch the Richest Man" series, radio frequency and the link and Dangdang sales of this book interface link also put into their own blog, 10 days later you search in Baidu "secret catching richest man" look at the display of the relevant pages? Then you will know: miracles, is possible!

I introduce to you the case-book "Secret Catch the Richest man" is the full use of the right network marketing strategy, and achieved good sales performance. The book first printed 20,000 copies, because the network marketing strategy in place, one weeks began to sell, the second week in Shanghai, the book Business and emergency printing 5,000 copies of the magazine edition. The book quickly rose to the top three in the same time as Tencent's new book list. Due to the credit of network marketing, author Press and Hunan publishing house in the second half of 2009, the "Secret catch Richest Man Ⅱ", the last Hunan Press to rob the right to publish. Baihuazhou Publishing house also found business opportunities, in this year and again published the "Secret Catch Richest man Ⅰ". So it's not hard to see that, as long as the method is right, miracles are possible.

Above I gave you three kinds of free network marketing methods, these methods are almost all users can immediately after reading the effective way to implement, everyone can immediately experience relying on network marketing, and user experience is always possible to create miracles.

More Network marketing strategy and skills, the author will be in the "Network Marketing: Miracle, is possible," a comprehensive introduction to the book, I believe that these market test methods will certainly give you the network marketing bring new surprises.