Network Marketing Manager's opinions and suggestions on SEO practitioners

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Because of the company's development needs, recently released the recruitment of SEO personnel information. I just happened to be in charge of interviewing the applicants. Because the feeling of the high heat of the industry, at the same time apply for a lot of people, of course, there are more problems. I would like to pass some personal experiences and experience here. This paper mainly discusses some opinions on how to optimize the marketing personnel of enterprises. I hope this article will arouse the attention of all the friends who love this industry or the friends who are ready to enter this industry.

Each person to interview, I would like to ask the first question is: your website optimization, SEO, such as the composition of such knowledge from there, is reading, watching the forum, or training? Many novice face this problem, almost is consternation, cannot answer. In fact, my problem is mainly to clarify a point of view: The company needs theoretical solid personnel, followed by actual combat. Reading is one of my many hobbies. Without a solid theoretical basis for guidance, it is difficult to deal with today's complex network marketing environment, especially the frequent changes in search engines and the information explosion of various social media marketing. This paper is divided into three questions.

First question: The perception of salary.

If you are new to the industry or novice, do not expect a high salary, the salary is directly linked to your ability. Specific ability performance, in the normal business of the normal proportion is 1:5, the minimum proportion is 1:3, if the company to give you a 2k salary, you have the least create a comprehensive benefit of 6k. This refers to a combination of benefits, possibly your age experience, and the personal effects that may be incidental to the benefits. In the company is a comprehensive indicator. If this is not clear. This is a big problem that needs serious reflection. It is impossible for the company to sell at a loss. Enterprises want to develop to make money.

Second question: Cognitive aspects of ability

Almost beginners in this industry will pay attention to a big problem: how to put the rankings up. Even a lot of people think that companies recruit SEO personnel, is to do rankings. This is a question of personal cognition, and a perception of corporate leadership. Plainly。 The company is recruiting this position to solve is how to make more money, most of the company basically do not care about the kind of means you use. This is clear to you, even if the candidates will ask a lot of the means of this technology, but also want to find out whether you are qualified for this position, can make more money for the company. This must be understood. If you don't have enough height to articulate your abilities. Grasp around the core of the enterprise, timely you are master, it is difficult to find a satisfactory job, unless you open the company.

Third question: What do people have to know about their abilities at all stages?

For beginners, first of all to understand a variety of conceptual theory, know what is the site structure, outside the chain, the chain and so on. Beginners are best not to learn through forums and other places. Most forums are for people who get started.

Novice should start from the theoretical Foundation, recommend Zac 2 book optimization books must see, and to memorize with heart, then in practice. Long tail theory This book must be mentioned, if there is not a lot of long tail to the bottom, you can hardly put a website to achieve high traffic. When you know how to distribute those long tails, it's not about tactical issues. This time you need to pay attention to the Red Sea tactics and blue sea tactics of the book information. Make you more aware of what is hot and what is great cold. If you can't accurately judge those places that are right for you to do optimization. Doing is also white. When you understand these basic concepts, to see some of the skills of the article, I think you should understand that small business start is not the need to do a free promotion, you can pay attention to how to do BTB free information, if the use of blog drainage, how to use soft text flow, how to set up chain traps. Plus your actual combat. This time can say you get started, I think can find the right job is not a problem.

For the average person who has worked for a period of time. I think the basics of this time you should get it. More knowledge of search engines. Those who can do, those who cannot do, you are basically very clear. You can put the specified keywords to the ranking you want, your site traffic is also good, is not to consider how to improve the problem. This stage of the optimizer I call the process of marketing-oriented transformation. Take a keyword to illustrate whether you can heth a bit. Perhaps the word you are looking for is a navigation or academic word, and the search volume is large, but it is not a business conversion word. But you don't have to be aware of it because your knowledge system is short and hard to realize. The difference between the master and the low hand lies in the difference and mastery of the knowledge system. Because you lack the idea of marketing. This time I want to marketing things, you do not need to recharge the electricity, the buyer's psychological attention should be paid. Books are the quickest sources of knowledge. New marketing, Buyer's psychology, micro-revolution, micro-innovation and so on these books you want to see, do not feel useless. These are the preparations you make to improve the conversion rate, as long as the fresh cognition can be positioned well.

But that's all done. The flow is very large, ranking very good. But do not get the boss's admiration, the company's income is not high, what reason? You can't say you did badly because there was a problem in the neighboring department. But the work of the neighboring departments you must learn to communicate and coordinate. Due to the site optimization This phase, the actual 2 part of the optimization, you have to keep in mind. Part of the search engine flow optimization. Part is to cater to the user experience of user flow optimization, only do a good job on the one hand, can not be considered qualified optimization personnel. This time the user experience this knowledge you have to add, the user experience is enough, your information how to build a big problem. This is the time to add content marketing books. In the current domestic company, you also shoulder this other position: Information architect Content Marketing optimization division. Large companies may have special people to solve this problem, small and medium-sized companies are basically multiple post consolidation. These need to be very aware.

When you have passed the above stage, congratulations. I'd like to say that you are now an executive in a company. This time you need to lead a team. At this stage, you need to consider how to arrange your work and check your work, as well as your company's marketing operations. This is a highly problematic phase, and the technical details are not a problem for you, if you can't see the company from a higher altitude. It will be very scary, your ideas and thinking needs to keep up with the idea of the company boss and the company's development. You need not only the knowledge of industry analysis, but also a high degree of statistical knowledge, as well as the industrial chain issues, and logistics and distribution and other aspects of the company's optimization department related to the level you have to consider. In the network marketing team, you need to pay more attention to the concept of social media marketing, it should be clear that the focus of marketing is to find the right tipping point, whether you do e-books, or create the content of the force, or even the construction of viral marketing. These are the fastest-growing lines of the company's brand effect, and can even get unexpected benefits quickly. Network marketing Strategy is heavy. Word of mouth marketing, video marketing, content marketing, etc. these are your particular concerns. And how to do the middle-level leadership, and how to bring good team problem. These are a senior marketing executives need to consider and ponder. Of course I still fancy the fastest way to charge, that is read more books. So much information. Theory is enough to practice without detours.

These are some of the feelings of this period of time. I hope that the network marketing to optimize the way friends have a little help. At the same time also welcome everyone to my blog to explore.

Finally, a simple mention of their own, programmers from the SEO hobby researcher, now serving a traditional company vice-president. is engaged in this computer industry for nearly 10 years. Engaged in Network marketing optimization has 4 years. Now the enterprise is mainly engaged in e-commerce marketing. The company's technical department is mainly responsible for network planning and optimization. At present, I am mainly responsible for the operation of the company. Statement, I am not a master, barely calculate a line of personnel. Hope to know more friends together to explore the network marketing, network optimization topics. Above original from www.pailie365.com, please respect original. Reprint please remain intact. Please indicate the source. Thank you.