Network Marketing means: The target crowd all "disappeared"?

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You must have had this situation--in a certain month, some of the target groups have all "disappeared", how can not be found. Don't take it for granted that the off-season, peak season, for the market, and there is no absolute off-season, there is no absolute peak season, because you are flourishing others also in the light, you light others are also in the weak, the key lies in the "off-season" to find our target crowd, the internet is theoretically infinite, It also makes it difficult to find the target population from this vast sea of Internet.

The author is in the training industry, every year from 6 to September is the peak season, when all the training institutions focus on high school graduates; whenever the "peak season", when the summary analysis, each year will come up with the same as in previous years the same question-where the university students have gone? But unfortunately, Every year from 6 to September, the so-called peak season obscured the eyes, and neglected the students this part of the crowd crawl. If this is to focus on the best resources, then the annual summary of why will be again and again put forward "where are the university students?" When all resources are homogeneous, exploiting other and neglected small share resources is often the key to success.

The target crowd will never disappear, he will always exist, only you do not find a way to catch them. The most important reason for the "disappearance" of the target population is that the internet marketing means is too single

Take training institutions for example, training institutions are generally using search engine bidding to carry out network marketing (although not absolute, but more than 70% of the training institutions are such), single to a terrible degree, but undeniably the effect is relatively considerable.

Regular training institutions say: "From 6 to September, college students do have a much lower frequency than other months on the Internet." "Is that really so?" The answer is definitely negative, the number of high school students this month, compared with the number of university student, caused the university students "disappeared" in the Internet illusion, due to the limitations of training School Network marketing, directly lead to the inability to excavate at this time a large student source, although I do not have the exact data, But after a survey of college friends around, at this time a lot of college students are not to travel, is to practice, and in 2-3 months internship or tourism stage, they will not have a profound employment pressure, will not take the initiative in search engines for accurate keyword search, training institutions of the site naturally there is no university students.

So, how to search through effective network marketing means to seek "disappear" target crowd? I think you must first understand that the following remark is wrong:

College students do not have the pressure, certainly do not think through training to improve themselves, so we can give up their time during this period. Network marketing is also marketing, but also needs the customer to cultivate! It is the only difference from marketing: Online marketing is on the internet, and marketing is on the web, and besides, there is no two of them in essence. Customers need to cultivate, just like in marketing for a long time to track customers, the network of customers tracking the terrible cost, but the benefits are immeasurable, here I no longer one by one narrative.

To get to the end of the target group, I would first like to declare a "platform", a concept that people say stinks. Bidding by the search engine this platform, advertising is based on the site of this platform, it can be said that network marketing is a series of platform marketing process. To training institutions, for example, QQ is basically everyone to open a computer will be on a gadget, its extended QQ alumni platform will be through QQ this popularity, viscosity huge platform to promote publicity, greatly improve the exposure, and QQ alumni and Renren Network of these SNS platform is the advantage of high concentration of students, Search function accurate positioning, viral transmission is strong, the data show QQ alumni majority of high school students, Renren majority. For the training organization, simply will blog marketing core concept to these SNS platform can achieve very good results. The use of various platforms to explore the "disappeared" target crowd, through the soft text, activities and other means of customer training, can be imperceptible to the customer changes, can be closed a single link of various resistance points to the largest, greatly improve the conversion rate.

This article refers to the view is more difficult to implement, because most of the small and medium-sized companies to network marketing focus on the core resources, and in the peak season to prepare for the off-season resources, staff polarization of performance is more difficult to solve the problem, but hope that these views can give us some inspiration, The core of network marketing also originates from the marketing. (This article is from that year that man Net Battalion research Http://www.duduct.com/post/643.html)