Network marketing of Blue Dot online schools (i) the products of net schools are not courseware

3 months of preparation, the Blue DOT Division exam schools finally unveiled, may have just begun to choose to do the secretary test, how many emotions, but at this moment of perseverance and confidence, fully rooted in these time to participate, to share with friends, but also hope to get friends to the blue point of concern and support.

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First into the secretary test, we have been afraid of the foot, because everyone in this industry told us that the judicial examination is the first Test in China, the content of the examination, the review of the long time, low rate and so on. So we give ourselves the positioning is not involved in products, only to do marketing, that is, to help training institutions recruit students, but we have been hampered, I have been baffled, I had to start to participate in various institutions training courses to understand their products and their delivery. Objectively speaking, the experience of this process is very bad, almost every training institutions of the classroom are the same, teacher on the platform to do "report" (to Mike, no PPT or writing on the blackboard, etc.), and a talk is a whole day, and students are lying on the desk to sleep, I was not feeling the effect of good or bad, but the teacher suffered? Dozens of days in a row, not only the damage to the body is very big, but also have no time to prepare lessons. What is the purpose of the students in class, pay a very expensive tuition. I began to realize that their good days are not long, I follow their own certification test counseling before the understanding, try to communicate with teachers and students, get very positive feedback, so began to design blue dot Division of the business model.

In the design of Blue Point business, the first is the choice of customer base, we will "have no time, no money have time" candidates for the main customer base, because such candidates to participate in face-to-face classes, so that not only to avoid the competition with the traditional training institutions, while the number of more. After the selection of customer base, we began to design products, in the guarantee of learning effect, the premise is easy to deliver, at the same time need low-cost. Because we do not understand the Secretary exam counseling, we have to dissect the courses of various training institutions, completely homogeneous, they are two types of courses, a class for "long class", mainly including basic theory and system strengthening two paragraphs, eight courses per paragraph, 2 days per lesson. Another type of "short class", is the test sprint class, is mainly the resolution of the key problems. The agencies will "long class" deduction for the weekend classes, reported classes, VIP Boutique class, senior Sprint class. If you just migrate these courses to the network, it seems that through the expansion of personnel to reduce costs, but does not work, on the one hand is pirated, each courseware in the network are free, on the other hand is content and lectures, 8 hours a day of content infusion, face-to-face will not be heard, in the network will not be heard, What to do? From the customer, first find the customer needs and then to meet them. What are the needs of the trainees? Is that they are all self-study, they do not know how to review, due to the objective reasons or poor self-control, and so on, always can not guarantee the time to review, while learning problems do not know who to ask for help, summed up is the need for "guidance-the Superintendent-FAQ", so we have our first product "self-study companion", In the learning process because the examinee Foundation is different, the review time is different, the understanding ability is different, then will appear the basic knowledge weak, partial, the answer does not have the skill and so on phenomenon, therefore needs to provide the specialized guidance, thus has our second product "the curriculum customization". Because Chinese students are more accustomed to school-style passive learning, and the social test is not to ask and management, so many candidates before examination mentality instability, so we have a third product "training before the test", the core content is to check the vacancy, psychological counseling and examination skills.

With the direction you can fill in the contents, so I began to visit with you experts. Because of the time, I will report to my friends next time.