Network Marketing of medium and small-sized enterprises should change from "quantity" to "quality"

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Conversion rate is the problem I have been stressing, small and medium-sized network marketing one-sided pursuit of IP number, but neglected this point. Everyone is a businessman, the purpose is to make money, we must improve the conversion rate, that is, each IP can bring the number of transactions, so we all the focus of marketing work to improve the conversion rate.

Conversion rate = Transaction Number/Effective click

There are two ways to improve conversion rate: first, increase turnover; second, reduce clicks, or say so, reduce invalid clicks, increase intent clicks, that is, to visit, are interested customers! In this way, increasing the conversion rate becomes a two-point problem: increasing turnover and adding intent clicks.

1. How to increase the deal?

Personally, the deal is two things, one is the customer, the second is the commodity, only the goods to meet the needs of customers, the deal is possible. We assume that customers are intended customers, that is, there is demand, at this time, the main factor in the sale of goods, the customer is how to understand the goods? It's through the pages he sees, so whether the deal depends on the design of the page (Load page). Well, let's get down to the idea of "how to increase the deal" into "product page design". The question then becomes: How do you design a Web page with purchasing power?

Now ask you 3 questions:

Can your Web page give customers 3 seconds to know what you're doing?

Does your webpage have enough reason to allow customers to buy?

Does your Web page reflect the unique advantages of a product that distinguishes it from its peers?

If your site can do above 3 points, then, you can say that your Web page has a strong psychological marketing ability, we call the psychological copy.

2, how to reduce invalid clicks, increase the intention to click?

We sell goods, whether the more customers the better? The answer is No. For example, you sell oil press in the park, a lot of people, but no intention to customers.

We need to know that the flow has a mass flow and directional flow of the points, which directional flow has a strong pertinence, each of its traffic may be your potential customers. The mass flow has the universality, the randomness, like several big portal network, all is the populace flow, but the directional flow source is has the latent goal. Therefore, we should reduce the mass flow, more use of directional flow.

How do you get directional traffic? Two ways: SEO and AdWords

SEO, suitable for beginners, the cost is low (some of the high competitive word cost is also quite high), long duration, the disadvantage is that the optimization time is long; Adwords, suitable for small and medium-sized enterprises, money and money games, the advantage is directional flow, quick results, the day on the day, but there are certain skills.

The final summary:

Increase conversion rate = increase turnover + increase intent click = Psychological marketing page +adwords directional flow tips. Welcome to reprint, please indicate the source of the article!

Article source Author: 58shangdao article address: http://www.58shangdao.com/sme_marketing/sme_marketing_19/