Network Marketing should focus on the power of follow-up sales

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Many individuals, enterprises in the site, very concerned about the site's traffic and user turnover, that high flow is the only way to bring a high turnover rate, only a high turnover of network marketing to do a very successful. Few webmaster will care about the number of transactions per user issues, but also very few webmaster attention to the concept of follow-up sales and applications.

This article starts from the Life case, discusses the follow-up sale in the marketing importance and realizes, hoped can let stationmaster friend understand its importance, then what is the follow-up sale strategy?

Subsequent sales are the first time a customer buys a product, and the business uses some strategic techniques to entice users to continue to buy other products. The obvious characteristic of subsequent sales is that low cost is the best way to improve profits effectively. Because subsequent sales do not need too much user development costs, so the profit will be much higher, then how to effectively improve the follow-up sales strategy?

First, highest trust cost

Life case-Brand effect. When you go shopping for clothes or toiletries, do you lock up some brands for purchase? For example, shampoo is recognized as Pantene, fluttering, Qingyang, Shulei and so on. However, if you have not used these brands in advance, do not even know these brands, how to sell the manufacturers? Enterprises want to build brand effect, need to advertise in the major media, the introduction of simple and easy to remember the advertising language, to give people a subconscious impression of brainwashing, and the cost of advertising is high, Even some enterprises advertising investment more than research and development, why? Let people trust his brand from the subconscious, think about this experience?

This is the follow-up sales strategy, in fact, whether in reality or on the Internet, businesses to obtain a new customer cost is the highest. If you want to get the user's trust in you, then must be in any detail to let the user at ease, and if the user on your site generated the first purchase, indicating that his psychological defense has been removed, has trusted your brand and website, if you sell more other products, it is relatively easy to many.

Two, even if the loss to do

Life case-credit card processing. If you hear that so-and-so has paid a fee for the credit card, you will feel incredible. Because now the credit card does not have to pay any fees, and there are gifts to send, let us a rough calculation of the credit card bank to the cost of a customer: recruit the salary that the salesman needs to pay, the public expense that the salesman goes to other cities to sell, the expense that gives the customer gift, remission the annual fee of the first year of card opening, Some customers get gifts receive credit cards do not open cards and so on, only these are not a small number, then you will be surprised: how does he make money?

Everyone may feel very confused, why does the business of losing a loss have to do? In fact, the loss is just the concept of visualization. The idea is to get a new customer and do it for the first time without making a profit or losing money, because when the customer becomes your loyal user, there is data indicating that he will continue to shop on average for three years. So the first time you're just not making money, you're not only earning it, but you're earning more than the first price. Therefore, the loss is not terrible, fear is no user.

Think carefully, is this the reason? Once a customer has opened the credit card, in order to reduce the annual fee for the next year in accordance with the different rules of the banks to consumption of credit card, and then the credit card banks will introduce such as credit card to send points, points exchange gifts, how much to send the number of products, etc. "One-time"!

After getting the customer's first purchase and initial trust, then how to follow-up sales?

Establish customer profiles and keep in touch

This is a lot of stationmaster may also ignore, the user buys the product to walk away, the stationmaster may not realize at first, did not have to the customer to carry on the late contact and the maintenance, perhaps the time is long even the initial contact way also lost, so many and the contact between the customer also cannot talk about. Again, even if your site has not developed a new product, not add new features, but also don't forget your customers, often keep in touch.

On the site to try to keep the customer contact or email, in the holiday or inadvertently to the user to greet and feedback, for a long time, users will not forget your site. When they want some kind of product or service, the first impression in their heads is you. Or when you develop a new product, just send a group of emails, let a large number of high-quality target customers know that the cost is almost zero. This in itself for you to save a lot of publicity costs.

Follow-up sales strategy There are other aspects, this article is based on my own learning knowledge to share some basic knowledge, in many excellent sites have follow-up sales strategy, there are many more efficient other means for everyone, so I hope that we also have a lot of exchanges and common progress.

Today's article to here, hope to see this article's friend Brain left behind a follow-up sales of the concept of their own online marketing help. This article by the Equipment Manufacturing Network http://zhuangbei.gongchang.com/Editor to publish, also welcome reprint, reprint, please keep the link, thank you!