Network marketing strategy Fancy and Simple choice

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The eye economy, the fancy way of marketing flooded the network

"Eyeball economy", "attention economy", these statements have been put forward for many years, with the rapid development of the Internet in recent years, these features are becoming more and more obvious. Each big website and the merchant, all is in the mix body backwards, competes for the user's eyeball. In this regard, the author of the University of Klein Professor most impressive is Sina and the recent chinajoy.

Sina Blog Remember should be opened in 2005, followed by a series of celebrities settled in. Then the big or the small people began to write on the above blog, scold War. About the Chinese people love to see the busy habit, Mr. Lu Xun has already said. Then the appearance of the scene is naturally one side to scold or group scold, on the other side there are more than n people watching lively, really not lively. Then, if you have not heard of Sina blog, seemingly out of the door are embarrassed to greet others, so also to open a blog on it. The more noisy you are there, the more people there are, the happier the people who provide the venue, and the more popular Sina appears. About ChinaJoy, with Netizen's saying is, in recent years CJ on the MM clothes seems to be more through less. If not affixed to the logo of the business, it is likely to be considered a beauty pageant scene.

Simple and fancy, both for communication and marketing

In fact, no matter what the fancy, the ultimate goal is marketing. Although the eye economic era, but see more, people will certainly eye fatigue. Besides, it's not a product that suits this way. Therefore, Professor Klein is more inclined to think from a simple point of view of network marketing, also do not like to put what interactive marketing, Word-of-mouth marketing, XX marketing, such as the so-called fashion words hanging on the tip of the tongue.

Simplicity and fancy, choice or combination

In the product of a large number of surplus, information explosion, marketing diversification of today, the traditional inculcation of the effect of advertising is declining. At this point, you need to find a variety of ways to communicate with the target audience. Although to see the lively group of people, may become your users, if the follow-up communication is better. But for most enterprises, to make a lot of people concerned about the event is not easy, and many big-class enterprises to do the marketing hype case, many netizens are not very buy, such as the show appeared in the "Most beautiful cleaners."

If the budget is limited, or because of the characteristics of the product itself, with XX incident this kind of eye-catching way is difficult to effectively, personally think, or adopt a more simple way to do it. such as soft text, forum, blog marketing, QQ Group promotion. These ways have been said N times, but the simple things are not necessarily ineffective. Imagine if your post can be in some popular Baidu Post bar, a week to maintain high popularity, you can imagine what effect it?

Simplicity does not mean boring content, adding a variety of media and the plot is not equal to fancy. There is no obvious boundary between simplicity and fancy, and perhaps the advantages of each take advantage of each other, and the result will be better. If you use a series of seemingly ordinary articles about health care, and other marketing methods to introduce a healthy product, may become a look simple, but effective marketing methods. If your product is really quality and price advantages are good, you write a product list or comparison of the category of posts. By contrast, your advantage can be a good play, the possibility of achieving sales may be relatively large. If it is women's clothing or fashion supplies, followed by a certain beauty of the real effect, or even lead a reasonable range of stories, perhaps to achieve good results. Different products require a different set of details, the professor at the University of Klein's example hope to play a role, of course, attracted to the brick.

This article from the University of Klein professor of the Network Marketing laboratory http://www.valueol.com Welcome through the QQ136753535, or QQ group 9993628 Pat Brick Exchange. (Reprint please keep the author information)