Network marketing Strategy from "I Am a Singer" & "The Good voice of China"

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2013 years at the beginning of the year, by the Hunan satellite TV blockbuster "I am a singer" overnight red across the north and south, its popular momentum is no less than last 2012 's "China Good voice." Both programs are imported from the purchase of foreign copyright, whether from the singer or the form of the show a refreshing feeling, subversion of the traditional talent show before. I think this is also the reason for the fire of the two programs, it is not accidental, inevitability exists. The following author for you to analyze the reasons for it.

First, the program broadcast Time selection (timeliness)

As we all know, "China's good voice," the sponsor is Gado herbal tea drinks, so the time period of the program broadcast is summer, the integrity of the hot weather, but also the greatest demand for users, is the golden period of advertising. Timeliness marketing is very important, when users go shopping to see Gado herbal tea, inadvertently will pay more attention to the last two to purchase behavior, or when colleagues and friends in the chat will take this program to share and discuss, Word-of-mouth brand spread rapidly. In contrast, "I am a Singer" program broadcast time selected in 2013 years, this is also a more adequate leisure time---spring festival, but also the off-season (GAP) of the music program, so the beginning of the premiere for everyone high attention.

Ii. Program Advertising Language (title)

With the "good voice of China" more and more fire, but also let the host of Hua Shao "Chinese good tongue" laudatory name. We casually imitate two Chinese style of hosting, I believe they can blurt out this sentence by the speed of the catchy slogan: "Authentic good herbal tea authentic sound Welcome to watch by herbal tea leading brand Gado for your name Gado Herbal tea Chinese good voice." For a time, "add more treasure" this from nothing to the word into the eyes of people, caused widespread concern. So have you ever considered the extent to which you can be known to be able to say it without thinking? In the final analysis, the advertising language is very skillful. This is like doing online marketing how to write a good title to attract eyeballs, the above sentence repeated 3 times "herbal tea" this keyword, brand name repeat 2 times, highlighting the focus, enhance user memory. Compared to the "I Am a Singer" program, although there is no catchy advertising language, but every time in the announcement of the results of that critical moment, the director is repeated, repeatedly repeat "white laundry lotion I am a Singer" This concise combination of keywords, not more than 10 words, convenient memory, and from the commodity audience to analyze, Li Bai Laundry liquid is a fast consumer products, the audience is adults, mostly women, cities and rural areas, so to take the popular route. For farmers, words too much bad remember, so from this point of view, "I am a Singer" advertising language is also successful.

Iii. program form (originality)

These two programs are introduced from abroad, the system model is very novel, at least in the domestic is the first broadcast, in the talent show fatigue and numbness of the state, unique program competition form gives a refreshing feeling, awakened people's visual organs, such as from the previous "judges" replaced by "mentor", the content also by the previous " Music + Dance "to the Pure music" era, let people attentively to listen to music, not with eyes to watch music, this is also one of the user needs. Therefore, from these two programs is not difficult to see, original unique content is the emperor.

Iv. Program star effect (brand)

I think, "I am a singer" The root cause of fire is: To enable the star effect, the competition contestants are already famous in the music, the status of the singer, they have become a brand, so many well-known brands gathered strength and visibility do not want to cicada it. So, this is also the sentence: With a lot of celebrities, you become a celebrity. So, please come over these strength of the singing will, this is enough to show that the beginning of the program is successful, it built a good brand. Therefore, the late Word-of-mouth marketing is ripe.

Therefore, throughout the Internet marketing, the most important thing is to grasp the above four points. Only the analysis of good user needs, can make marketing strategy and content, use the right time to target, can succeed.