Network marketing strategy of Enterprise Products (I.)

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In recent and some business leaders of the communication process, they repeatedly asked how an enterprise on the product network marketing, happened to several netizens also asked the same question on the Internet, which shows that the company now for the internet's huge advertising benefits have a certain level of understanding, This for the future development of the Enterprise and Network marketing development is very practical significance. In this regard, I will be some of my experience, I hope to be in the actual operation of the process to help.

1. Accurate positioning of the product

The positioning of the product in the market is to plan a product in the market sales of a range. In network marketing, the positioning of a product includes:

① on product performance and efficacy of the identification, this is actually a product performance evaluation, that is, the product's function and effect is fully explained, so that the line into the copy similar to a description of the document, for the entire Network marketing online sales, to clarify the needs of consumers, Also can let the enterprise also has the more thorough understanding to the product sale.

② market segments. We first simple to divide the market into two categories of people, one is the need for such products, the second category is not needed, obvious look out, sales focus is the first category of people. And how to divide the first kind of people? There are many ways to do it, my advice is to start with the psychology of consumers, to see their urgency, Look at the size of their demand and how much they consume.

③ correctly plan the life cycle and sales cycle of the product. The life cycle theory was proposed by Harvard University Professor Fenon in 1966, the so-called product life cycle, refers to the product from entering the market to the end of the whole process of being eliminated by the market. In many literatures, I found a lot of knowledge about the life cycle of products, enterprises and marketers have a misunderstanding, that is, simply the company's own sales of products in the stage as a product life cycle. Or, in turn, the life cycle of the industry product as the enterprise sells its own products. My understanding is: Product life cycle refers to the life cycle of enterprise products, that is, the whole process of product listing and sales. The sales cycle refers to the company's own marketing plan for the product. The two must be combined to find a way to sell online marketing.

2. Network Carrier and Method choice

Here need to explain, network carrier is actually the choice of network media.

① Search engine Marketing (SEM)

Search engine marketing is not simple SEO. Many Web documents have been elaborated, this is not redundant. Now the search engine has occupied the client's terminal. Google.baidu.yahoo!. Sogoo and so on these search engines have been deeply rooted, how to use them to spread their products, this is a sharp weapon.

② build an effective product platform

The so-called product platform, is to need someone to pay attention to your product a place, like the use of blog marketing, site group links, so that the entire network of independent sales on a platform to do, the method is also more diverse: the hospital can use expert Consultant-style marketing means, The Human resources department can take the knowledge marketing and so on. To put it bluntly, it is to accumulate popularity on the platform and gather the scattered individuals in groups.

③ Network Advertising

The large site itself is a good platform, how to find such sites, and for their own use? Xiao Peng to give you the advice is: to find a corresponding product site, the site must have a good structure, with a large number of user groups. Don't blindly advertise on irrelevant websites, A plaster-selling run to a mechanical portal to advertise will not be effective.

④ of the surprising means of propaganda

In the current network society, a site after the success of a large number of similar sites will be replicated. Whether in form or content duplication, this has caused many viewers to look at fatigue. If there is a different way of publicity, then do the work, the Internet has a lot of such classic cases. For example, the fire of the previous period of the "million lattice." To convert sales into an art, to form a means.