Network Marketing Strategy Skills (ii) focus on the old customers

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"Customers will choose attractive businesses that will continue to provide them with good service," says Mary Eule Scarborough, an American marketing expert. Many internet marketers are too adored to have new customers every day, in fact, they do not understand, in fact, 80% of the profit, mainly from their own old customers, this point of view author Huang has been in the "Huang: Network marketing strategy Skills (i) How to achieve long-term" has been elaborated, this article will further explain.

Serving old customers is less expensive than serving new customers

One of the most fatal mistakes that most entrepreneurs make is to focus all their energy on getting new customers, who waste a lot of time discovering new customers and persuading new customers. According to statistics, the cost of such a marketing strategy is to maintain the cost of existing customers 5~10 times.

For any consumer, it is most difficult to buy something for the first time in any business. Because they are always worried about whether they will be cheated, whether it is because of their own mistakes in the judgment of waste is time and money. And once the customer in a business completed a satisfactory consumption, he to this business two times the cost of consumption will be reduced to very low, because he has a trust for this business, as long as the product satisfaction, customers will not hesitate to pull out the purse. Therefore, entrepreneurs should learn to focus on existing customers.

Clients are lazy.

Now the client is very lazy, if you want to buy a dress, Taobao on a search, will see countless search results, too many choices to make customers become very lazy, each customer wants to find the best one business, and then continue to be there for N times security assured consumption, rather than every time to go shopping to make a choice.

If you can make your customers resident in your shop and be your old customers, the cost of maintaining these old customers is very low, and they will be the backbone of your business.

Increase customer loyalty time is kingly

Any business, want to let the performance growth, but the following several ways:

1. Add new customers.

2. Increase the average sales amount.

3. Increase the number of customer consumption in a certain period of time.

4, increase customer loyalty time.

And often many beginners focus on the 1th, this is a lot of wrong, the front 3 points of the power is far less than 4th. Only let your customer loyalty to you, willing to rest assured in your consumption, is the ultimate network marketing big strokes.

For more online marketing strategy tips, visit http://www.hcsem.com/. The author of this paper: SEM Analyst, Network marketing planning expert Huang